AVP, Lifecycle and Loyalty – Ashley Furniture Portfolio at Synchrony | Chicago, IL | $90K/yr – $155K/yr

AVP, Lifecycle and Loyalty – Ashley Furniture Portfolio

Chicago, IL (Remote)

$90K/yr – $155K/yrSenior Level7+ years expFull time

Posted 6 months ago

Job Summary

Drive end-to-end lifecycle and loyalty for Ashley credit card programs, coordinating cross-functional teams and analytics to maximize engagement and repeat purchases.

Must-have: 7+ years in marketing or customer analytics in financial services.
Standout: Loyalty program leadership with cross-functional influence and ROI focus.

Job Description

Requirements

Bachelor's Degree or, in lieu of a degree, a high school equivalent, 7 years of progressive experience in a marketing or customer analytics role at financial services organization.
3+ years of lifecycle marketing customer experience-oriented role within Financial Services, high-tech industries or retail
Ability to travel as needed; ~15% (for client meetings, internal planning sessions, and key program milestones).
Ability and flexibility to travel for business as required

Preferred

Breadth of knowledge and experience in marketing B2C/B2B/B2B2C.
Highly effective working with external clients; able to negotiate and influence to define and deliver on priorities.
Strong stakeholder management and communication skills; ability to influence cross-functional teams and senior leaders and drive alignment across priorities.
Demonstrated expertise in lifecycle marketing and loyalty/rewards strategy, preferably in retail and/or financial services (consumer financing strongly preferred).
Strong analytical orientation with experience using segmentation, test-and-learn, performance measurement, and customer insights to optimize marketing effectiveness and demonstrate ROI.
Proven ability to conduct competitive intelligence, speak to the latest trends, and translate insights into practical roadmaps, program enhancements, and executive-ready recommendations.
Experience with loyalty platforms, CRM, and/or marketing automation tools.
Positive, high-energy attitude with a passion for digital and/or product marketing.
Enjoy a balance of strategic work with hands-on-implementation.
Organized, resourceful and results driven. Tenacity to get stuff done.
High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
Can self-manage and work autonomously with a remote, dispersed team.

Synchrony

At Synchrony, our driving force is to be essential to people's everyday lives by making it easier for the many millions of people who rely on us to access their essential needs and everyday wants with consumer financing that works for them – from their first credit card to a lifetime of flexibility. We do this by helping people make informed, smart credit choices so they can live healthier financial lives and by connecting them to Synchrony's ecosystem of hundreds of thousands of small- and mid-sized businesses and health and wellness providers that are the backbone of the U.S. economy.

Founded in 2016

Stamford, Connecticut, USA

16K employees (721 in marketing)

www.synchrony.com