Responsibilities

• Accountable for fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Develop and implement marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members via company products.
• Manage large marketing budget allocations across multiple products and channels to deliver sustainable growth at efficient CPAs at scale.
• Drive digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
• Adopt & lead a team to embrace safe & sound business practices at scale.
• Provide thought leadership within and keen awareness of the external digital space, with established network of external partners to inspire out-of-box thinking.
• Significant knowledge in product related regulations, and risk and compliance requirements.
• Thrive working with cross-functional teams. Effective change agent that can get the job done and push mission forward while managing multiple stakeholder interests and expectations along the way.
• Keep USAA brand and our mission to serve the military community at the forefront of new marketing practices.
• Attract, develop, expand, and retain high performing teams of marketing professionals that deliver outcomes and key results.

Requirements

• Executive-level product marketing leadership experience within a life insurance company, health insurer, employee benefits provider, Medicare organization, retirement services company, or broader financial services institution.
• A proven track record of leading and scaling product marketing organizations, including responsibility for strategy, talent development, go-to-market execution, product growth, and business performance.
• Deep expertise marketing Life & Health products, including experience with one or more of the following: term life insurance, permanent life insurance, Medicare solutions, supplemental health products, disability income, long-term care, employee benefits, or related protection-oriented solutions.
• Demonstrated success developing product positioning, customer segmentation strategies, value propositions, and integrated go-to-market plans that drive measurable business growth.
• Experience leading large-scale customer acquisition, engagement, retention, and cross-sell initiatives across both digital and traditional distribution channels.
• Strong understanding of direct-to-consumer marketing, digital growth strategies, customer lifecycle management, performance marketing, and modern marketing analytics.
• Experience partnering closely with Product, Sales, Distribution, Digital, Analytics, Finance, Risk, and Compliance teams within a complex matrixed organization.
• A proven ability to translate complex insurance and financial services products into clear, compelling customer experiences and marketing campaigns.
• Strong commercial acumen, including experience managing significant marketing budgets, evaluating business cases, and driving profitable growth.
• Exceptional leadership skills with a demonstrated ability to attract, develop, and retain high-performing talent while building an inclusive and performance-oriented culture.

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
• Long Term Incentive Plan: Cash payment for Executive level roles only, representing a cash payment which is both time and performance based.