AVP, Brand Marketing

Responsibilities

• Translates enterprise-level brand strategy, audience insights, cultural truths, and competitive realities into AT&T’s brand marketing strategy that permeates through, governs, and influences how the brand comes to life across all marketing communications.
• Develops brand-level marketing brief(s), platform(s), and program(s) that create consistency, attribution, and salience for the brand across all marketing communications.
• Establishes the strategic role of partnerships/sponsorships, tentpole moments, programs (e.g. AT&T Guarantee, Purpose, etc.) and cultural activations within AT&T’s broader marketing ecosystem, ensuring investments are optimized to drive brand and business outcomes.
• Owns the brand marketing planning cycle and calendar, including objectives, priorities, briefs, platforms, and moments that serve as the foundation for all marketing owners and executional teams to build from.
• Partners with the Media and Sponsorships team to develop a Brand Partner Strategy that aligns with corporate objectives, the brand marketing strategy, and amplifies the brand.
• Works closely with Brand Strategy and Research, Analytics, and Insights, Brand Experience Design and third party partners to infuse the work with deep customer needs/benefits as well as research and measurement to drive ongoing optimizations to marketing strategy.
• Develops and orchestrates end-to-end brand marketing campaigns that extend beyond the product portfolios, delivering on brand and business objectives.
• Identifies, builds, and leads audience-first brand marketing programs (e.g. AT&T Guarantee, AT&T Purpose, etc.) that amplify brand awareness, equity, salience, and drives brand love as well as critical brand health attributes for priority audiences.
• Capitalizes on audience insights, emerging trends, and cultural opportunities through campaigns, programs, and activations that strengthen AT&T’s relevance, drive earned media, create brand buzz, and spark social virality at scale.
• Establishes strategic direction for tentpole event planning, and orchestrates across a diverse set of teams in the Marketing & Growth Organization to activate.

Requirements

• 15+ years of progressive marketing leadership building and executing marketing strategies that bring brands to market, spanning enterprise brand marketing, integrated marketing, and go-to-market strategy.
• Experience leading brand marketing for a large, mass-market brand with national scale and multiple products, audiences, and channels.
• Proven track record shifting entrenched perceptions and building salience at national scale through brand marketing strategies and communications, generating brand buzz, earned media, and social virality for a widely known brand.
• Deep, hands-on experience building and landing integrated campaigns, programs, partnerships, and tentpole moments end to end.
• Demonstrated success translating enterprise brand strategy, audience insight, and cultural truth into a governing brand marketing strategy, briefs, platforms, and programs.
• Exceptional collaboration skills, with demonstrated success setting standards, establishing governance, and driving alignment across large, matrixed organizations without direct authority.
• Strong command of brand health, campaign effectiveness, and marketing performance measurement.
• Experience managing large marketing budgets and tying brand investment to business outcomes.
• Exceptional executive presence, judgment, narrative-building, and storytelling, with a proven ability to advise senior leadership.
• Proven ability to build and develop high-performing and engaged marketing organizations and teams.

Preferred

• Background in subscription or recurring-revenue businesses where brand affects acquisition, retention, and lifetime value — not just awareness.
• Fluency in marketing across both consumer and business audiences under a single masterbrand.
• Experience scaling a national brand while flexing for regional and local market differences in culture, competitive dynamics, and consumer behavior.
• Experience driving demand into digital and direct channels as distribution shifts away from physical retail.
• Success interfacing and collaborating with large agency and partner ecosystems, including holding-company relationships and in-house/outsourced models.
• Depth marketing to multicultural and generationally diverse audiences at national scale.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal