AVP for Adv Comms, Marketing & Campaign Direc

Responsibilities

• Serve as director of Merrimack College’s comprehensive fundraising campaign, Together We Rise.
• Lead campaign planning, organization, implementation, communications, marketing and evaluation.
• Develop and maintain an integrated campaign plan, including phases, timelines, milestones, audience strategies, communications priorities, responsibilities and accountability.
• Partner with the Senior Vice President for Institutional Advancement and CAO and Advancement leadership to establish campaign priorities, goals and strategies.
• Develop and maintain the Together We Rise case for support, campaign narrative, key messages and communications strategy.
• Ensure campaign priorities are clearly articulated, compellingly presented and aligned with Merrimack’s strategic priorities and philanthropic aspirations.
• Lead communications and marketing supporting campaign launches, priorities, leadership gifts, milestones, celebrations and campaign conclusion.
• Maintain campaign visibility, momentum and a strong sense of progress throughout the life of Together We Rise.
• Partner with institutional communications and marketing colleagues to extend campaign stories and messages through broader College channels and audiences.
• Establish and lead an integrated Advancement communications and marketing strategy supporting fundraising, alumni engagement, donor relations, stewardship and Together We Rise.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• At least 10 years of progressively responsible experience in advancement communications, marketing, campaign communications, fundraising, alumni engagement, strategic communications or a related field.
• Significant experience supporting, planning or managing a comprehensive fundraising campaign strongly preferred.
• Demonstrated success developing campaign cases for support, campaign narratives, messaging frameworks and integrated fundraising communications and marketing strategies.
• Experience developing communications and marketing strategies for alumni, donors, prospects, parents or other constituent audiences.
• Strong understanding of fundraising strategy, donor engagement, alumni relations, stewardship and Advancement operations.
• Demonstrated experience with digital marketing, email communications, social media, web content, publications, video and audience engagement strategies.
• Experience using data, segmentation, analytics and audience insights to strengthen communications and marketing performance.
• Exceptional writing, editing, messaging and presentation skills, with the ability to translate complex institutional priorities into clear, compelling and audience-focused communications.
• Demonstrated success leading complex, cross-functional initiatives and managing multiple priorities simultaneously.

Preferred

• Advanced degree preferred.