Automotive Marketing Strategy Enablement Lead

Responsibilities

• Lead direct research with Marketing Managers, GMs/Principals, BDC Managers, Service Managers, and Dealer Group Marketing Directors
• Surface real pain points around audience data, marketing attribution, agency dependence, OEM program friction, and lifecycle marketing gaps
• Synthesize findings into clear, defensible recommendations that drive product and positioning decisions
• Maintain credible, domain-deep working knowledge of Tekion Cloud, including its data platform, marketing primitives, embedded AI agents, and progressive autonomy model
• Partner with Product, Engineering, UX, and Data teams to ensure the product reaches launch milestones with usable field artifacts
• Translate technical capabilities into dealer-facing value stories and positioning
• Maintain living competitive intelligence across the marketing automation and automotive retail technology categories
• Track industry shifts, buyer trends, and category differentiators
• Feed intelligence into positioning, pricing, and field-facing enablement strategies
• Structure and run pricing signal capture with dealers to document value drivers, packaging preferences, and market signals

Requirements

• 5+ years proven experience in marketing (audience data/measurement, CTV/video, campaign planning, or lifecycle marketing)
• Grounded understanding of how CRM and paid media interact, including known gaps in current agency and point-solution stacks
• Strong technical, quantitative, and critical-thinking skills
• Ability to read product specifications, evaluate data models, and translate technical capability into business value
• Demonstrated ability to manage multiple projects independently with high accountability for results
• Ability to define market opportunities and identify true value in emerging technologies
• Excellent written and verbal communication skills
• Strategic thinker who tackles open-ended problems with creativity and rigor
• Detail-oriented, organized, and collaborative team player
• Passion and hunger to succeed in a fast-paced, high-growth environment

Preferred

• Working knowledge of dealership operations (dealer marketing, BDC, service drive, sales lifecycle)
• Automotive industry experience
• Experience bringing emerging or early-stage products to market
• Familiarity with marketing technology platforms or automotive retail solutions
• Bachelor's degree in Marketing, Communications, Advertising, or related field

Benefits

• Competitive compensation and generous stock options
• 100% employer-paid top-of-the-line medical, dental and vision coverage
• Great benefits including unlimited PTO, parental leave and free snacks and beverages
• The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
• Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
• Work on the latest and coolest technologies – everything is home-grown and built ground-up
• A dynamic work environment with a strong sense of community and collaboration
• The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
• Exciting opportunities for career growth and development
• Current Tekion Employees: Please apply via the Internal Job Board in Ashby