Global Marketing Director, Consumer Strategy and Market Development, Migraine

Responsibilities

• Lead development and evolution of the global patient strategy for Dysport in migraine across chronic and episodic migraine.
• Develop a deep understanding of patient needs, beliefs, motivations, treatment expectations and barriers.
• Define meaningful global patient segments based on needs, behaviors, disease burden, treatment history and readiness for preventive treatment.
• Establish clear patient behavioral objectives aligned with the broader migraine commercial strategy.
• Develop the global patient value proposition, messaging framework and patient-engagement principles.
• Ensure advanced analytics and emerging technologies are appropriately incorporated into patient strategy where they can improve understanding, prioritization and decision-making.
• Develop a comprehensive understanding of the patient journey, focused specifically on the patient audience and spanning symptom recognition, disease awareness, care seeking, diagnosis, referral, preventive-treatment consideration, treatment initiation and persistence.
• Identify key patient drop-off points, unmet needs and barriers across that journey.
• Understand how patient beliefs, knowledge, previous treatment experience, expectations and healthcare-system factors influence progression through the patient journey.
• Identify opportunities to improve patient recognition of migraine burden and understanding of preventive-treatment options.

Requirements

• 10+ years of progressive experience in pharmaceutical, biotechnology or related healthcare industries.
• Strong experience in patient/customer strategy, marketing or market development.
• Demonstrated experience with patient journey mapping, segmentation and insight generation.
• Experience supporting pharmaceutical launches or major lifecycle opportunities.
• Global or above-country commercial experience.
• Strong cross-functional leadership and influencing skills.
• Experience translating patient insights into scalable global strategies and market-execution frameworks.
• Demonstrated ability to use data, analytics and customer insights to inform strategic commercial decisions.
• Ability to partner effectively with analytics/ data-science, digital and technical teams without requiring direct technical ownership of model development
• Ability to work from our Cambridge, MA HQ on a hybrid model including working from the office.

Preferred

• Migraine, neuroscience or specialty-care experience.
• Experience in patient activation, disease awareness or market shaping.
• Experience with specialty, physician-administered therapies, neurotoxins or biologics.
• Experience engaging with patient advocacy organizations.
• Familiarity with markets characterized by significant diagnosis, referral, treatment or access barriers.
• Experience applying advanced analytics, machine learning, AI-enabled segmentation, predictive modeling or other emerging technologies to commercial, customer or patient-strategy challenges.
• Experience working with real-world data, patient-flow analytics or other large healthcare datasets is advantageous.

Benefits

• 401(k) with company contributions
• group medical, dental and vision coverage
• life and disability insurance
• short- and long term disability insurance
• flexible spending accounts
• parental leave
• paid time off
• a discretionary winter shutdown
• well-being allowance
• commuter benefits