Audience Acquisition Manager

Responsibilities

• Develop and execute audience acquisition and subscriber renewal campaigns across digital, print, and community channels to grow new single-ticket and subscriber audiences while strengthening retention and renewal.
• Supervise and support the Education Marketing & Group Sales Specialist in growing group sales and school and education audiences, providing direct support with education marketing and outreach efforts as needed.
• Develop audience engagement and loyalty strategies that move patrons from first-time buyers to repeat attendees, subscribers, volunteers, and donors, partnering with Development to deepen engagement and increase long-term audience value.
• Identify, cultivate, and maintain partnerships with community organizations, businesses, and affinity groups to expand reach among new and underrepresented audiences.
• Develop targeted outreach and partnership strategies to engage audiences who utilize accessibility services and expand participation among accessibility-focused audience segments.
• Analyze audience data, market research, audience interests, and production-specific insights in partnership with the Business Intelligence Manager to identify growth opportunities and inform acquisition, targeting, and renewal strategies.
• Develop and manage audience acquisition and renewal promotions, discount offers, and referral programs, evaluating performance and adjusting strategies to strengthen buyer conversion and subscriber retention.
• Coordinate with the Marketing Director and box office/ticketing operations on group sales discount codes and community, charitable, and sponsor-related ticketing programs.
• Lead the planning and execution of marketing and audience engagement events, including logistics, vendors, promotion, guest and RSVP management, community partner participation, and coordination of Marketing team responsibilities.
• Represent Confluence Theater at community events, fairs, and other outreach opportunities to increase brand awareness, cultivate community relationships, and generate prospective audience leads.

Requirements

• Bachelor’s degree in Marketing, Communications, Nonprofit Management, Arts Administration, or a related field preferred; equivalent relevant professional experience may be considered in lieu of formal education.
• Minimum of three years of experience in audience development, marketing, community engagement, or a related field required.
• Minimum of one year of supervisory or team leadership experience in marketing, audience development, or a related environment preferred.
• Demonstrated experience developing relationships and partnerships with community organizations and diverse audience groups.
• Experience collaborating cross-functionally with Development or fundraising teams to align audience engagement initiatives with broader organizational goals.
• Experience with Tessitura, Prospect2, or comparable CRM/ticketing and email marketing platforms preferred.

Preferred

• Bachelor’s degree in Marketing, Communications, Nonprofit Management, Arts Administration, or a related field preferred; equivalent relevant professional experience may be considered in lieu of formal education.
• Minimum of one year of supervisory or team leadership experience in marketing, audience development, or a related environment preferred.
• Experience with Tessitura, Prospect2, or comparable CRM/ticketing and email marketing platforms preferred.