Responsibilities

• Develops annual operating goals, objectives and plan for the marketing and communications area. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.
• Develops, produces and distributes program information necessary to promote assigned programs, in accordance with membership and marketing plans.
• Maintains brand guidelines with educational trainings for all staff on usage of design software.
• Maintains contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA’s media relations (both press and electronic).
• Develops, monitors and administers assigned annual budget and maintains a positive fiscal position.
• Identifies and stewards relationships with internal and/or external partners or key stakeholders, such as service groups, community organizations or companies, to support programs or projects.
• Develops presentations and video marketing materials about the YMCA for events and board usage.
• Hires, trains, evaluates and supervises assigned staff and volunteers. Provides development and leadership. Collaborates with departments to streamline engagement and experience efforts.
• Provides and maintains related statistics and reports. Supports creation of Annual & Impact reports.
• Educates staff, volunteers, and members about the charitable nature of the Y; leads assigned aspects of the fundraising campaign, including videos and theme designs.

Requirements

• Must have strong interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
• Excellent personal computer skills and experience with standard business software.

Preferred

• Bachelor's degree in related field preferred or equivalent combination of education and experience.
• YMCA Team Leader certification preferred.
• Previous professional experience in membership, marketing and/or sales preferred.