Responsibilities

• Lead the strategy and execution of multi-channel donor marketing programs (renewal, acquisition, stewardship) across non-digital direct response efforts ensuring alignment with strategic goals and donor experience.
• Manage a multi-million-dollar direct mail budget, optimizing revenue and expense performance to maximize net return and program effectiveness.
• Drive campaign strategy and creative development, including messaging, copywriting, and art direction, while coordinating production calendars and vendor deliverables.
• Oversee vendor relationships and performance, including agencies, printers, list brokers, and data partners, ensuring quality, cost-efficiency, and timely execution.
• Collaborate cross-functionally with digital channel owners, individual giving, corporate engagement, donor experience, and marketing teams to enhance retention, acquisition, and revenue growth.
• Monitor and analyze campaign performance, using data to optimize results, improve donor engagement, and inform future strategies.
• Provide strategic reporting and insights to executive leadership, translating results into actionable recommendations.
• Lead and coach a high-performing virtual team, fostering collaboration, accountability, and professional growth while providing direction and strategic alignment to deliver on Response Marketing objectives .

Requirements

• 10 + years of experience in direct marketing strategy and campaign execution, including mail with a strong focus on fundraising and analytics.
• Proven leadership in managing internal teams and external vendors, with 4+ years overseeing high-performing, often remote, workgroups and agency partners.
• Expertise in developing and implementing strategic and tactical plans, driving process improvements and operational excellence in complex organizational environments.
• Strong collaboration and relationship-building skills, with a track record of cross-functional leadership to achieve fundraising and marketing goals.
• Extensive experience leveraging customer databases and marketing automation tools, such as Salesforce Marketing Cloud or HubSpot to support data-driven campaign strategies.
• Exceptional written and verbal communication skills, with a preference for experience in direct response fundraising copywriting and editing.
• Analytical mindset with problem-solving capabilities, including familiarity with tools like SQL to evaluate campaign performance and inform decision-making.

Benefits

• Considerable Paid Time Off Plan
• Paid Holidays
• 401k Retirement Savings Plan with Society match
• Commuter Benefit Plan
• Comprehensive Health & Welfare benefits including: Medical, Dental, Vision
• Flex Spending Accounts
• Life Insurance
• Disability Coverage
• Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings.
• Not to mention, you will join an incredible mission focused team of people!