Associate Technical Marketing Manager - Application Platform

Boston, MA (Hybrid)

$75K/yr – $120K/yrEntry LevelFull time

Posted 2 months ago

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Job Summary

Own cross-functional GTM enablement for tech marketing, turning customer pain points into demos, collateral and live events while coordinating with product, sales and alliance teams.

  • Create and own technical collateral and demos for trade shows, customer engagements, and webinars.
  • Coordinate with sales, field teams, and alliance partners to develop joint value propositions and enablement programs.
  • Translate customer needs and competitive insights to product teams to aid feature prioritization and gap analysis.

Job Description

Responsibilities

  • Collaborate with product management teams to understand and assist with prioritizing feature and solutions definition
  • Work with product marketing to help align outbound activities with market directions and support the roadmap and releases of our offerings
  • Participate in technical aspects of go-to-market engagements like live streams, roadshows, workshops, webinars, demos of offerings and solutions, industry and partner events, and sales enablement and training
  • Collaborate with sales teams where required in high-touch accounts worldwide through close engagement with field sales and services
  • Engage with field and product management teams to understand and communicate customer requirements, expectations, and pain points to engineering product teams, including assisting with feature prioritization and gap analysis.
  • Conduct research to inform awareness of customer needs and competitive offerings
  • Create technical marketing collateral (internal and external) alongside product marketing teams, including technical presentations, whitepapers, case studies, blogs, web, social media, and more
  • Create and carry out solutions demos for use externally with trade shows, customers, and more
  • Work with alliance and ecosystem partners through the alliance teams to develop Joint value propositions
  • Create other technical marketing proof points while working with other teams that are specific to performance benchmarks, reference architectures, etc.

Requirements

  • BS degree in computer science, data science or similar; or equivalent experience
  • Experience with web application development and CI/CD practices in any language (Python, Java, Node.js, Ruby, Go, etc.)
  • Domain knowledge and experience with open source projects
  • Solid written and verbal communication skills and presentation skills
  • Strong skills in deciphering and understanding technical requirements and use cases
  • Ability to influence others in a cross-functional environment with a remote and global workforce
  • Ability to meet deadlines and handle multiple priorities while working in a highly complex environment
  • The ability to work without visa sponsorship.

Preferred

  • Experience with Kubernetes and containers is preferred.

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Flexible Spending Account - healthcare and dependent care
  • Health Savings Account - high deductible medical plan
  • Retirement 401(k) with employer match
  • Paid time off and holidays
  • Paid parental leave plans for all new parents
  • Leave benefits including disability, paid family medical leave, and paid military leave
  • Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!
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Red River

Red River brings together the ideal combination of talent, partners and products to disrupt the status quo in technology and drive success for business and government in ways previously unattainable. Red River serves organizations well beyond traditional technology integration, bringing more than 20 years of experience and mission-critical expertise in security, networking, analytics, collaboration, mobility and cloud solutions. Learn more at redriver.com.

Founded in 1995
Chantilly, Virginia, USA
1.5K employees (63 in marketing)