Responsibilities

• Assist in the research, strategy, and planning of paid social media campaigns and contribute to media strategy and plan development
• Convey how social media channels fit into a larger media strategy to achieve client goals
• Develop growing knowledge of ad tools on key social platforms, primarily Meta, TikTok, LinkedIn and Reddit
• Lead creative review, ad trafficking, and campaign setup, with a focus on upholding best practices
• Manage campaign budgets and monitor for shifts in performance
• Proficiently use Excel and Google Sheets with formulas and pivot tables to support analysis
• Analyze data from various ad platforms and measurement partners
• Draft reporting comments that tell a story, explaining key findings, their importance, and actionable next steps
• Manage deadlines effectively and communicate status of deliverables to the team

Requirements

• Proficient in Excel and Google Sheets, specifically with formulas and pivot tables
• Organized with strong attention to detail
• Thrives in fast-paced environments
• Manages deadlines effectively
• Develops strong problem-solving skills
• Growing knowledge of ad tools on key social platforms, primarily Meta, TikTok, LinkedIn and Reddit