Associate Social Media Lead

Minneapolis, MN (On-site)

$65K/yr – $72K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on leading content calendars, ideation, and strategic collaboration across strategy, creative, and client reporting. It requires 3-5+ years in social/marketing, a related degree, strong communication, and social listening proficiency. Benefits include comprehensive health, retirement, and flexible work options.

Job Description

Responsibilities

  • Lead monthly and quarterly content calendars, helping shape themes, tentpoles, and content buckets
  • Lead weekly ideation sprints with Social Media Managers on quick-turn content
  • Contribute to creative briefs by aligning platform trends with brand voice and campaign goals
  • Partner with the content team to review drafts, provide strategic input, and occasionally create content directly (especially copy)
  • Stay current on algorithm updates, platform features, and cultural trends to inform recommendations
  • Review and QA content before posting to ensure it adheres to client strategy and platform best practices
  • Guide channel hygiene, publishing cadences, and engagement plans
  • Elevate social media management and moderation output by bringing fresh thinking and innovative ideas into day-to-day work
  • Lead Social Media Managers through feedback, shared project work, and hands-on training
  • Collaborate with Strategy and Creative to align content with broader brand goals

Requirements

  • Bachelor’s Degree in Journalism, English, Public Relations, Marketing or related communications field
  • 3-5+ years experience in a social, marketing, or communications role
  • Strong communication skills – both verbal and written
  • Prior social listening experience and comfort working with social listening tools
  • Prior experience in navigating a social strategy process from insight-finding to content production
  • Proficient in the Adobe Suite, Google Suite, Microsoft Suite and Slack
  • Well organized, strong time management and prioritization skills
  • Able to maintain confidentiality with business relations, personnel matters, and proprietary matters

Preferred

  • Agency experience preferred

Benefits

  • Medical Insurance
  • Dental Insurance
  • Voluntary Vision Insurance
  • HSA with Company Contribution
  • 401k with Company Match
  • Paid Time Off
  • Technology Enablement + AI Tools
  • Summer Hours + Flexible Work Options
  • Pet-Friendly Office
  • Paid Parking
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The Social Lights

The Social Lights® (TSL) is a social media agency that drives results for some of the world’s largest companies and brands. We partner with clients to grow their business through strategy, content production, paid social advertising, influencer relations, and social media management. We create unfair competitive advantage by transforming social capital into brand equity.To learn more, visit: www.thesociallights.com or contact us: hello@thesocial-lights.com.

Founded in 2011
Minneapolis, Minnesota, USA

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