Responsibilities

• Pitch daily social-first news and content ideas, translating timely news into social posts or hosted social videos.
• Create original content (Reels, TikTok, etc.), including video editing and on-camera hosting.
• Monitor community engagement, responding to comments and questions across platforms.
• Write social copy that reflects brand voice and follows brand writing guidelines.
• Remain curious and conduct daily research on beauty/fashion social trends and broader platform trends.
• Brainstorm regularly to help develop new social franchises and series that align with Byrdie’s social POV.
• Cover live events (e.g., awards shows) alongside the Byrdie editorial team.
• Serve as an extension of the brand's social presence and on-camera identity.
• Pull weekly social insights alongside the Byrdie social team.

Requirements

• Bachelor's degree in Journalism, Communications, or a related field, or equivalent work experience.
• 1-3 years of digital and/or social media experience, preferably at a brand, a news organization, and/or a content studio.
• Familiarity with major social platforms (Instagram, TikTok, Facebook, Pinterest, X)
• Social video editing (CapCut, Adobe Premiere, or other editing tools)
• On-camera hosting
• Adobe Photoshop
• Google Slides/Docs
• Social scheduling Tools
• % Travel Required ( Approximate ): 10%

Benefits

• medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.