Responsibilities

• Provide on-going field support and will focus on growing the market awareness for TAVI and related disease states, including launching new products.
• This position will work closely with the sales team and be responsible for aspects of US strategy implementation, including digital strategy and channel execution.
• Success will be measured against sales and margin expectations, sales force competency/knowledge level, and development of marketing programs which enhance field and customer experience.
• Maintain in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
• Contribute to annual marketing plans/strategies, including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment.
• Manage field device demo needs, tracking sales & patient resource utilization, and working with the communications manager to manage promotional collateral.
• Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
• Manage creative agencies to plan, develop, and execute new US materials.
• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
• Drive to deliver Sales, Margin, and key performance metrics for TAVR products.

Requirements

• Prior marketing experience within the medical device or healthcare industry.
• Bachelor’s degree with 3+ years of related marketing or product management experience, preferably in TAVI/TAVR. MBA with 1+ years of related experience is also considered.
• Relevant downstream marketing experience.
• Ability to travel 30% of the time.
• Able to understand technical and scientific information.
• Able to handle a fast-paced working environment.
• Substantial financial skills, market analysis, and advanced communication skills.
• Strong analytical skills as well as written and oral communication skills.

Preferred

• Willing to understand and comply with Regulatory requirements.
• Able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
• Ability to complete multiple projects simultaneously with tight deadlines.

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.