Associate Product Marketing Manager

San Francisco, CA (On-site)

$135K/yr – $155K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own scalable product education that converts feature use into actual activation, with crisp demos, guides, and libraries for users from newbies to admins.

  • Education Engine: build how-to guides, demo flows, and video walkthroughs that speed real product adoption.
  • Webinar & Training Ownership: deliver end-to-end product webinars plus onboarding series and use-case walkthroughs.
  • User-Centric Education: continuously surface and fix user pain points so content reflects how customers actually use the product.

Job Description

Responsibilities

  • Know the product cold. Develop a deeper working knowledge of our products than anyone else in marketing, using every feature the day it ships, building the workflows yourself, and staying close to the teams that built them.
  • Turn complexity into clarity. Transform complex product capabilities into simple, specific, and accurate explanations, defining not just what we built, but how it works, when to use it, and why it matters.
  • Teach at scale. Own product webinars end to end, from content and live demos to delivery and follow-up, spanning onboarding series, feature deep-dives, and use-case walkthroughs.
  • Build the education engine. Create the product education materials our users learn from: how-to guides, demo flows, video walkthroughs, and use-case libraries that make customers materially better at their jobs.
  • Obsess over the user. Maintain a sharp, real-time view of what users misunderstand and where they get stuck, ensuring our education remains grounded in how people actually use the product rather than how we assume they do.
  • Measure outcomes, not just outputs. Tie webinars and education content to tangible activation, adoption, and retention, running lightweight experiments to iterate fast on format, content, and delivery.

Requirements

  • 2-3 years of experience in product marketing, customer education, business development, or a related role, ideally within a high-growth technology company, or work that proves the skill regardless of title.
  • Proven ability to synthesize complex technical concepts into simple, specific, and provable explanations that travel across new users, power users, and admins.
  • Genuine obsession with product: you explore every setting, test every new feature, and can explain what a product does better than the team that built it.
  • Sharp teaching and storytelling skills grounded in data, with the ability to summarize how a feature works in a single sentence and demonstrate it live.
  • High slope: you learn unfamiliar products and domains fast, and your rate of improvement is your standout trait.
  • Extreme comfort delivering clarity in high-velocity, ambiguous environments.
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Perplexity

4.3 Glassdoor

The most powerful answer engine. Powering curiosity with answers backed by up-to-date sources. This is where knowledge begins.

Founded in 2022
San Francisco, California, USA
1.7K employees (88 in marketing)
85% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
218.9M
Monthly Google Ads Budget
$7.8K
Traffic Source Mix
Search
25.9%
Direct
71.4%
Referral
2%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
68 (4% of company)
Median Career Experience
10 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$1.5B
Last Raise
$5.5M
Series Unknown, 21 days ago

Funding History

  • Feb 2026
    Series Unknown • $5.5M
  • Dec 2025
    Undisclosed
  • Sep 2025
    Series Unknown • $200M

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