Responsibilities

• Execute the marketing and merchandising strategies for MSC Metalworking Exclusive Brands.
• Liaison with MSC's Marketing organization to incorporate Metalworking EB products for the launch of new innovative programs aligning with our Metalworking Business Unit strategies.
• Develop brand activation plans inclusive of but not limited to product positioning, product claims, discount strategies, assortment planning, ultimately driving marketing and sales campaigns for commercial launch.
• In alignment with Product Marketing Manager develops annual EB metalworking marketing plans within allotted budget for execution.
• Organizes, implements, and maintains the tactical day-to-day product and brand activities needed to increase sales, traffic, customer satisfaction, and brand equity.
• Identifies product and promotional opportunities to support the category strategy in cross-functional areas
• Collaborate with EB Metalworking team on execution of SKU rationalization and removal of phase-outs from printed and digital touchpoints and identification of viable substitute items
• Develop Training Material, Cross Reference Guides and applicable selling materials & tools for MSCs Commercial Sales team to improve brand penetration, customer stickiness, brand loyalty.
• Support the formulating of field communication for new products.
• Develop and support the creation and management of Sales Enablement digital and print assets

Requirements

• Bachelor's degree in business management, Marketing, Communications, or the equivalent experience is required.
• Minimum of three to five years of business experience required.
• Experience with brand building and marketing planning is required.
• External partnership and agency management experience is required.
• Usage of an enterprise Product Information Platform and previous interaction is required.
• MS Office proficiency required
• Strong organizational skills are required.
• Excellent presentation skills are required.
• Excellent oral and written communication skills are also required.
• Strong time management skills and the ability to handle multiple projects simultaneously are required.

Preferred

• Previous experience navigating cloud-based software for program and asset management is preferred.

Benefits

• Our comprehensive benefits program to support you and your family’s health, well-being and financial future.
• Dynamic healthcare plans, generous 401K and stock purchasing programs, tuition reimbursement opportunities, and paid time away for holidays, vacations, and illness.
• Join our Associate Inclusion Circles: Women, Pride, Black, Generational, Veterans, HOLA, and Able. These circles promote awareness, collaboration, and respect.