Responsibilities

• Product Marketing & Go-to-Market: Support commercialization and growth of ARK's diagnostic products across therapeutic drug monitoring, veterinary diagnostics, human biomarkers, and drugs-of-abuse testing.
• Help define target markets and audiences, product positioning, value propositions, key messages, launch strategies, and go-to-market plans.
• Coordinate product launches from planning through execution, including timelines, deliverables, approvals, training, and internal communications.
• Develop a strong understanding of customers, laboratory workflows, purchasing considerations, market dynamics, competitors, and emerging industry trends.
• Gather and synthesize customer and stakeholder feedback to identify opportunities for improved positioning, content, and commercial programs.
• Develop sales enablement tools that help ARK's sales team and distribution partners communicate product value and differentiation.
• Content & Campaign Marketing: Translate complex scientific and technical information into clear, accurate, and engaging content for both technical and commercial audiences.
• Develop and edit application notes, technical protocols, product data sheets, brochures, presentations, website content, blogs, email campaigns, social media content, and sales materials.
• Partner with R&D and Regulatory Affairs to ensure marketing and technical content is accurate, appropriately supported, and aligned with company and regulatory requirements.
• Plan and execute integrated marketing campaigns across email, web, social media, webinars, events, and sales channels.

Requirements

• Bachelor's degree in life sciences, biochemistry, medical laboratory science, marketing, or a related field.
• 4–5+ years of experience in product marketing, product management, scientific communications, or a related commercial role within IVD, diagnostics, life sciences, biotechnology, medical devices, or another regulated laboratory industry.
• Experience supporting or leading new product launches and commercialization programs in a regulated environment.
• Strong ability to understand complex scientific and technical information and translate it into compelling positioning, messaging, content, and presentations.
• Excellent writing, editing, presentation, and verbal communication skills.
• Strong project management skills and the ability to independently manage multiple priorities, stakeholders, and deadlines.
• Experience developing marketing and sales enablement materials across print and digital channels.
• Proficiency with Adobe Creative Cloud or similar creative tools.
• Familiarity with website content management, SEO/GEO, web analytics, Salesforce or another CRM, email marketing, and social media platforms.

Preferred

• Experience in therapeutic drug monitoring, clinical toxicology, drugs-of-abuse testing, human biomarkers, veterinary diagnostics, or laboratory medicine is a plus.
• Ability and willingness to travel domestically and internationally up to 30%.

Benefits

• Compensation
• 401(k) and 401(k) matching
• Health, dental, and vision insurance
• Health Savings Account (HSA) and Flexible Spending Account (FSA)
• Life insurance
• Paid time off
• Employee Assistance Program (EAP)
• Tuition reimbursement
• Referral program