Associate, Product Marketing (LTC)

Princeton, NJ (On-site)

$85K/yr – $104K/yrEntry LevelFull time

Posted 2 months ago

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Job Summary

Own and coordinate entry-level marketing support across pharma LTC portfolio, focusing on compliant execution, cross-functional launch readiness, and data-informed optimization of lifecycle initiatives to drive awareness and adoption.

  • Brand plan execution and cross-functional collaboration to align on strategy and timing.
  • Lifecycle and promotional material development, ensuring regulatory and legal compliance.
  • Launch support and performance tracking using routine analytics and market intelligence.

Job Description

Responsibilities

  • Support execution of annual brand plans and marketing strategies under the guidance of senior leadership.
  • Assist in implementing lifecycle initiatives and tactics to drive product awareness and adoption within the LTC market.
  • Provide tactical marketing support for the generic portfolio when required.
  • Assist in developing, reviewing, updating, and maintaining marketing materials and promotional assets.
  • Ensure materials meet regulatory, legal, and corporate compliance standards.
  • Maintain version control and support archiving processes for approved content.
  • Prepare routine analytics and assist with forecasting inputs and performance reporting.
  • Support analysis of sales data, market trends, and competitive intelligence.
  • Assist in tracking KPIs and overall portfolio performance.
  • Support execution of omnichannel initiatives, including personal and non-personal promotion (NPP) campaigns.
  • Assist with conference and convention logistics, including registration, materials preparation, and on-time delivery.
  • Support new product launches through development of promotional materials, internal communications, and field tools.
  • Assist in tracking launch timelines and coordinating cross-functional inputs.
  • Respond to field requests with approved, compliant content.
  • Support development of customer-facing materials for LTC stakeholders.
  • Assist with literature orders, inventory coordination, and distribution.
  • Work closely with Sales, Market Access, Medical Affairs, Regulatory, Legal, and Finance teams.
  • Ensure adherence to promotional and compliance standards across all activities.

Requirements

  • Experience: 0–3 years of pharmaceutical, biotech, or related marketing experience preferred; internships or relevant project experience considered.
  • Education: Bachelor’s degree in Marketing, Business, Life Sciences, or a related field required.
  • Regulatory & Compliance Knowledge: Foundational understanding of FDA regulations and pharmaceutical marketing compliance preferred.
  • Analytical & Technical Skills: Ability to create and review data sets, Excel, and develop PowerPoint presentations
  • Collaboration & Communication: Strong organizational skills and ability to work in a fast-paced, cross-functional environment.
  • Learning Agility: Demonstrated ability to learn quickly, take initiative, and grow within a structured development role.

Benefits

  • Medical, dental and vision coverage
  • Life insurance
  • Disability insurance
  • 401(k) savings plan
  • Flexible spending accounts
  • Employee assistance program
  • Paid time off benefits, including vacation time and sick time
SUN PHARMA logo

SUN PHARMA

3.6 Glassdoor

Sun Pharma is the world's fourth-largest speciality generic pharmaceutical company and No. 1 in India. We provide high-quality, affordable medicines trusted by customers and patients in over 100 countries. Sun Pharma's global presence is supported by more than 40 manufacturing facilities spread across 5 continents, R&D centres across the globe, and a multicultural workforce comprising over 50 nationalities. Sun Pharma fosters excellence through innovation supported by strong R&D capabilities comprising around 3,000 scientists and R&D investments of over 6-8% of annual revenues.At Sun, our people are our greatest asset. Ours has never been a story of individual brilliance but of cultivating a culture of realising collective potential. In our journey, everyone is enabled to take charge in an environment that offers limitless growth opportunities. We are with you every step of the way, so you can shine for years to come.With the launch of our Employee Value Proposition (EVP), we define our promise to ‘Create Your Own Sunshine'—driven by the three pillars of Better Every Day, Take Charge, and Thrive Together. These pillars drive progress at Sun so that people can achieve what they would have thought impossible. Learn more about our EVP here: https://sunpharma.com/careers/

Founded in 1983
Mumbai, Maharashtra, IND
44K employees (1,437 in marketing)
69% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
197.8K
Traffic Source Mix
Search
48.4%
Direct
40.7%
Referral
6.8%
Social
3.2%
Paid
0.4%

Headcount Trend

Current headcount: ~43.9K

Marketing Team

Marketing Team Size
1,304 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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