Associate, Planning

New York, USA (Hybrid)

$34K/yr – $60K/yrEntry Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive media planning analytics and reporting in an Associate, Planning role, supporting strategy, data gathering, and performance insights.

  • Own data gathering and information prep for media plans
  • Must-have: 0-1 years in media operations with planning knowledge
  • Standout: Exposure to client and publisher meetings

Job Description

Responsibilities

  • Gather data to support media recommendations through syndicated research tools, target audience analyses, competitive reports, etc
  • Assist in the execution of the media plan by working with the team to prepare authorizations for client signature and insertion orders
  • Work with Strategist to prepare and distribute weekly status reports
  • Analyze results data in weekly client dashboards and begin to draw insights from big data
  • Measure media performance to determine the extent to which the original objectives were met
  • Participate in client and publisher meetings with opportunities to develop presentation skills
  • Attend learning & development training classes including but not limited to: digital and offline media concepts, visualization, presentation skills, tool trainings, etc
  • Attend internal and external (publisher) meetings and presentations

Requirements

  • Relevant post-secondary education, training, or equivalent experience
  • Interest in the principles of advertising, marketing and media
  • Analytical thinking with a competency in mathematical concepts
  • Minimum of 0-1 years of experience in media operations, preferably in an agency or media organization
  • Strong knowledge of media planning, buying, and optimization across various channels
  • Ability to write clearly and concisely, as well as communicate and interact professionally

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave