Associate, Partnership Activation | Northwestern University

Evanston, IL (On-site)

$50K/yrEntry Level1+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive activation and relationship management for university sports properties, coordinating partner assets and on-site events.

  • Must-have: 1 year in revenue generation or sponsorship activation in collegiate athletics or related field
  • Standout: On-site event management and multi-partner coordination across sports

Job Description

Responsibilities

  • Execute and fulfill contractually obligated assets for corporate partners
  • Serve as a liaison between corporate partners, property staff, and the Athletic Department
  • Maintain strong relationships with partners through regular communication and proactive support
  • Track and manage contracted inventory assets
  • Develop proof of performance reports highlighting successful asset delivery
  • Contribute to the ideation, development, and execution of partner promotions and campaigns
  • Oversee events and on-site execution
  • Intern management
  • Assist with gameday operations, including corporate hospitality, tickets, and in-game promotions, and sponsor activations
  • Manage activation timelines and deliverables across multiple partners and sports
  • Represent the University sports property, the University, Legends Global and JMI Sports in a professional manner
  • Ensure all revenue-generating activities and operations comply with local, state, and federal laws, as well as all NCAA and conference rules and regulations
  • Build strong understanding of all University Legends Global and JMI Sports business units and offerings in order to leverage new business areas, leads, and categories
  • Other job-related duties as assigned

Requirements

  • Bachelor’s degree in Business Administration, Sports Management, Marketing, Communications, or a related field required
  • 1 year or related experience in revenue generation, sponsorship sales, or marketing within collegiate athletics, professional sports, media, or a related industry
  • Excellent communication and organizational skills
  • Strong focus on attention to detail
  • Ability to develop and sustain strong professional relationships
  • Positive attitude and the desire to learn and grow
  • Basic understanding of sponsorship negotiation and partner activation
  • Experience collaborating within university or multi-stakeholder environments
  • Strong understanding of marketing, CRM, and data analytics tools used in sports business
  • Experience collaborating with university administration, athletic departments, rights holders, and external agencies

Benefits

  • medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
ASM Global logo

ASM Global

ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments. We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners. Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook. As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.

Founded in 2019
Los Angeles, California, USA
2.6K employees (232 in marketing)

Traffic Signals

Monthly Visitors
40.5K
Traffic Source Mix
Search
52.2%
Direct
37%
Referral
7.7%
Social
1.8%
Paid
1.1%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
152 (6% of company)
Median Career Experience
11 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
2

Recent News