Associate, Paid Search Media

Responsibilities

• Google Ad Grant Management and related tasks including writing and testing text ads, ad extensions, keyword selection, negative keyword selection, and conversion tracking quality checks.
• Build and manage new campaigns for clients via Workfront.
• Monthly Ad Grant reporting with notes about performance, changes, optimizations, requests for new campaign assets and internal notes.
• Paid Search Management including bidding adjustments, budget pacing, keyword and negative keyword selection, and quality checks.
• Monitoring for under or over-pacing in paid search and reporting accordingly.
• Conversion Tracking setup using Google Tag Manager.
• SEO and Keyword Recommendations for national client pages.

Requirements

• Excellent written and verbal communication skills
• Solid organizational skills including attention to detail and multitasking skills
• Experience with Workfront or similar applications
• Strong working knowledge of Microsoft Office
• Bachelor’s degree in business, advertising, marketing or related fields.
• Minimum 1 years’ experience or a solid internship in a similar environment.
• Experience managing paid search campaigns on platforms such as Google Ads or Microsoft Advertising is a plus.
• Proficiency in using digital marketing tools and platforms, including Google Analytics is a plus.

Benefits

• RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.