Associate, Paid Search

New York City, NY (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 7 days ago

Job Summary

Own and manage client media campaigns from onboarding through optimization, serving as the day-to-day liaison with media partners and the internal media team while leading health checks, data reporting, asset development, and targeting ideas across search-driven campaigns.

  • Own campaign health checks and pacing updates
  • Coordinate with Search Engine Reps and the media team
  • Deliver data-driven reports and develop campaign assets

Job Description

Responsibilities

  • Develop a strong working relationship with the media sales community, specifically our partners, to become the point person for day to day needs and account maintenance for all active campaigns
  • Perform ongoing health checks including URL audits, key word audits, search query reports, etc. Flagging issues to Search Manager as they arise.
  • Pull data, format reports; Serve as resource in terms of gathering and distributing research around the industry or our clients
  • Work with Search Engine Reps to implement new tactics (placements, ad units) to improve performance of clients’ advertising
  • Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to clients’ business with KINESSO
  • Become proficient with 3rd party ad-serving, tracking & analytic systems to be able to accurately input media plan details and launch campaigns - Search Ads 360, Adobe, etc.
  • Brainstorming/researching targeting & copy ideas for specific campaigns
  • Use research tools to develop profile of target audience with view into their search/online behaviors Work closely with Media team to understand and track all pertinent campaign information
  • Contribute to the development of campaign assets such as key work and ad copy that aligns to the key campaign strategies
  • Ensure pacing is completed at the proper cadence and any issues are properly flagged; update pacing documents

Requirements

  • Ample experience in advertising or interactive media (a plus), internship experience included
  • Strong interpersonal skills including clear communication skills and positive attitude
  • Strong organizational skills, attention to detail, and accuracy when working with numbers (solid math skills)

Preferred

  • Familiar with OneDrive and Microsoft capabilities preferred
  • Ability to manage multiple tasks to completion

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
146

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233
Adelphi Group logo

Associate, Paid Search

Adelphi Group · New York City, NY · Hybrid