Responsibilities

• Lead development and execution of integrated, multi channel media plans grounded in audience insights and defined KPIs
• Serve as senior media lead and escalation point for assigned accounts
• Present strategies, performance insights, and recommendations to support client decisions
• Direct planning, buying, budget allocation, and optimization across digital, traditional, and programmatic channels
• Collaborate with Analytics to design testing approaches and translate results into actionable recommendations
• Maintain oversight of pacing, performance trends, and budget stewardship
• Collaborate with Account, Creative, Strategy, and Analytics teams to align media plans with broader initiatives
• Maintain strong vendor and platform relationships while identifying emerging opportunities
• Monitor industry trends to inform strategic recommendations
• Mentor and develop media planners, buyers, coordinators, and specialists

Requirements

• 6 to 8+ years of media planning and buying experience across digital and/or traditional channels
• Experience leading complex, multi channel media programs and managing significant budgets
• Proven experience mentoring or managing media team members
• Strong understanding of media strategy, audience development, measurement, and optimization
• Experience guiding performance analysis and translating insights into actionable recommendations
• Experience with Google Ads, GMP, Meta, DSPs, Strata, Nielsen, and Comscore
• Strong analytical, organizational, and problem solving skills in a fast paced environment
• Excellent communication and presentation skills to articulate strategy and results
• Familiarity with attribution models, tracking technologies, and analytics platforms
• Bachelor’s degree in marketing, advertising, communications, business, or related field preferred
• Comfort leveraging AI tools and emerging technologies to improve efficiency

Preferred

• Experience supporting agency new business efforts or pitch participation
• Advanced experience in programmatic media or sophisticated measurement methodologies
• Experience piloting or implementing new media technologies or automation tools
• Familiarity with AI enabled planning, reporting, or optimization solutions