Responsibilities

• Lead the development of integrated, multi channel media strategies aligned with client objectives and business outcomes
• Serve as a senior media lead and escalation point for assigned accounts
• Present strategies, performance insights, and recommendations that support informed client decision making
• Ensure media plans are grounded in audience insights, clear measurement frameworks, and defined KPIs
• Direct planning, buying, budget allocation, and optimization across digital, traditional, and programmatic channels
• Partner with Analytics to design testing approaches and translate results into actionable recommendations
• Maintain oversight of pacing, performance trends, and budget stewardship to ensure accountability and impact
• Collaborate with Account, Creative, Strategy, and Analytics teams to align media plans with broader brand and campaign initiatives
• Maintain strong vendor and platform relationships while identifying emerging opportunities, tools, and technologies
• Monitor industry trends and evolving channel dynamics to inform strategic recommendations

Requirements

• 6 to 8 plus years of media planning and buying experience across digital and or traditional channels
• Demonstrated experience leading complex, multi channel media programs and managing significant budgets
• Proven experience mentoring or managing media team members
• Strong understanding of media strategy, audience development, measurement, and optimization
• Experience guiding performance analysis and translating insights into actionable recommendations
• Experience with key media platforms such as Google Ads, GMP, Meta, DSPs, Strata, Nielsen, and Comscore
• Strong analytical, organizational, and problem solving skills in a fast paced environment
• Excellent communication and presentation skills with the ability to clearly articulate strategy and results
• Familiarity with attribution models, tracking technologies, and analytics platforms
• Bachelor’s degree in marketing, advertising, communications, business, or related field preferred
• Comfort leveraging AI tools and emerging technologies to improve efficiency and workflow effectiveness

Preferred

• Experience supporting agency new business efforts or pitch participation
• Advanced experience in programmatic media or sophisticated measurement methodologies
• Experience piloting or implementing new media technologies or automation tools
• Familiarity with AI enabled planning, reporting, or optimization solutions

Benefits

• Flexible hybrid work environment
• Comprehensive benefits to meet your needs
• Progressive PTO that allows you to take the time you need when you need it
• Professional development opportunities to keep you growing
• Diversity, equity, and inclusion learning and support for everyone
• Opportunities to create an impact in the communities we serve