Associate, Organic Social Media

New York City, NY (Remote)

$20/hr – $29/hrIntern/New Grad2+ years expFull time

Posted 2 months ago

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Job Summary

Own social storytelling across multiple brands by producing content, publishing, and analyzing impact to drive engagement and alignment with campaigns.

  • Ownership: manage content calendars, publish across Instagram, TikTok, YouTube, LinkedIn, and other platforms with platform-specific copy and formats.
  • Optimization: monitor engagement, run competitive/social listening, and pull performance data to inform content and campaign decisions.
  • Collaboration: work with PR, Creative, Media and Account teams to support integrated campaigns and social storytelling.

Job Description

Responsibilities

  • Implement and support the management of social media programs across multiple brands and platforms, partnering with internal teams to execute strategies, optimize performance, and support client objectives.
  • Create and publish organic social content across Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads and emerging platforms.
  • Maintain content calendars and support campaign planning tied to seasonal moments, tentpole events and cultural trends.
  • Collaborate with PR, Creative, Media and Account teams to support integrated campaigns and social storytelling.
  • Support the development of short-form video, carousels, Stories and other social-first content formats.
  • Write platform-specific social copy aligned with audience behavior, brand voice and campaign objectives.
  • Design and edit social content using tools such as Canva, Adobe Creative Suite, CapCut and native platform tools.
  • Support competitive audits, social listening and content research to identify trends, engagement opportunities and platform best practices.
  • Publish and manage content across channels, ensuring quality, accuracy and consistency.
  • Monitor engagement and support community management across client social channels.
Mower Agency logo

Mower Agency

Mower is an independent, women-led and employee-owned marketing, advertising and public relations agency with over 50 years of experience helping brands connect with their audiences in authentic, lasting ways. Our proprietary Making Fierce Friends® approach is built on a foundation of trust, relevance and affection—helping brands not just gain attention but create true emotional connections that drive lasting impact.With expertise across B2B, Energy, Financial Services, Healthcare and Travel & Tourism, we craft strategic, insight-driven campaigns that drive measurable results. We provide full-service, integrated solutions that help businesses grow, including:✔ Research, Strategy & Planning✔ Integrated Marketing & Design✔ Media Planning & Buying✔ Data & Analytics✔ Public Relations✔ Public AffairsWe’re WBENC-certified and driven by a culture of collaboration, which means every one of our team members is personally invested in delivering success for our clients. Recognized by industry leaders for award-winning creative and marketing excellence, we help brands build stronger relationships and achieve meaningful impact.

Founded in 1968
Syracuse, New York, USA
382 employees (92 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
29.3%
Direct
49.4%
Referral
5.9%
Social
14%
Paid
1.4%

Headcount Trend

Current headcount: ~382

Marketing Team

Marketing Team Size
68 (18% of company)