Associate, Organic Social Media

New York City, NY (Remote)

$20/hr – $29/hrIntern/New Grad2+ years expFull time

Posted 2 months ago

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Job Summary

Own social publishing and content development across multiple brands with a focus on calendar-driven campaigns, platform-specific copy, and performance-driven optimization.

  • Content & Publishing: Build and publish organic social across major platforms with culture-aware narratives and short-form formats.
  • Strategy & Collaboration: Align with PR/Creative/Media for integrated campaigns and social storytelling across channels.
  • Analytics & Optimization: Pull performance data to refine content, cadence, and engagement, feeding learnings into future plans.

Job Description

Responsibilities

  • Implement and support the management of social media programs across multiple brands and platforms, partnering with internal teams to execute strategies, optimize performance, and support client objectives.
  • Create and publish organic social content across Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads and emerging platforms.
  • Maintain content calendars and support campaign planning tied to seasonal moments, tentpole events and cultural trends.
  • Collaborate with PR, Creative, Media and Account teams to support integrated campaigns and social storytelling.
  • Support the development of short-form video, carousels, Stories and other social-first content formats.
  • Write platform-specific social copy aligned with audience behavior, brand voice and campaign objectives.
  • Design and edit social content using tools such as Canva, Adobe Creative Suite, CapCut and native platform tools.
  • Support competitive audits, social listening and content research to identify trends, engagement opportunities and platform best practices.
  • Publish and manage content across channels, ensuring quality, accuracy and consistency.
  • Monitor engagement and support community management across client social channels.

Requirements

  • 0 to 2 years of experience in social media, content marketing or digital marketing.
  • Bachelor’s degree required.
  • Professional or internship experience creating and publishing content for brands across social platforms.
  • Strong writing, editing and organizational skills.
  • Experience with, or interest in learning, creative tools such as Canva, Adobe Creative Suite and CapCut.
  • Ability to manage multiple timelines and deliverables in a fast-paced environment.
  • Interest in social trends, creator culture and evolving platform behaviors.
  • A proactive, collaborative mindset and willingness to learn.
      Mower Agency logo

      Mower Agency

      Mower is an independent, women-led and employee-owned marketing, advertising and public relations agency with over 50 years of experience helping brands connect with their audiences in authentic, lasting ways. Our proprietary Making Fierce Friends® approach is built on a foundation of trust, relevance and affection—helping brands not just gain attention but create true emotional connections that drive lasting impact.With expertise across B2B, Energy, Financial Services, Healthcare and Travel & Tourism, we craft strategic, insight-driven campaigns that drive measurable results. We provide full-service, integrated solutions that help businesses grow, including:✔ Research, Strategy & Planning✔ Integrated Marketing & Design✔ Media Planning & Buying✔ Data & Analytics✔ Public Relations✔ Public AffairsWe’re WBENC-certified and driven by a culture of collaboration, which means every one of our team members is personally invested in delivering success for our clients. Recognized by industry leaders for award-winning creative and marketing excellence, we help brands build stronger relationships and achieve meaningful impact.

      Founded in 1968
      Syracuse, New York, USA
      382 employees (92 in marketing)

      Traffic Signals

      Monthly Visitors
      4.3K
      Traffic Source Mix
      Search
      29.3%
      Direct
      49.4%
      Referral
      5.9%
      Social
      14%
      Paid
      1.4%

      Headcount Trend

      Current headcount: ~382

      Marketing Team

      Marketing Team Size
      68 (18% of company)