Associate Media Director, Investment

New York City, NY (Hybrid)

$120K/yr – $150K/yrSenior Level6+ years expFull time

Posted 3 days ago

Job Summary

Own and lead a national video investment and activation program across Sports and Entertainment, driving strategy, negotiation, and seamless delivery.

  • Own partner relationships with networks, platforms, and publishers.
  • Guide client-ready POVs and opportunities that align with business and brand objectives.
  • Manage and develop a high-performing team of three direct reports.

Job Description

Responsibilities

  • Lead national video investment and activation across Sports and Entertainment, spanning linear, streaming, and online video.
  • Oversee sponsorships, custom content, media partnerships, and digital partnership opportunities from evaluation through negotiation, activation, and delivery.
  • Develop and present client-ready recommendations, POVs, and partnership opportunities that connect media opportunities to business and brand objectives.
  • Serve as the lead with networks, streaming platforms, publishers, and other media partners, building relationships and leading negotiations with support from the VP.
  • Evaluate opportunities across audience, scale, programming, cultural relevance, brand alignment, investment, value, and executional considerations.
  • Manage partner-level investments and budgets, ensuring commitments are effectively negotiated, accurately reflected in DDS and Prisma, and delivered against timelines and objectives.
  • Identify emerging programming, cultural moments, sponsorships, and partnership opportunities across the Sports and Entertainment landscape.
  • Lead partnership activation and execution, working across internal teams and external partners to ensure seamless delivery.
  • Manage day-to-day client relationships and communications, serving as a trusted partner across video investment, partnerships, and activation.
  • Lead and develop a team of three direct reports, including a Manager, Senior Associate, and Associate, providing direction, coaching, feedback, and career development.

Requirements

  • 6+ years of experience in media investment, activation, partnerships, or integrated media, with strong experience in National Video.
  • Strong experience across linear and streaming video, with a solid understanding of Sports and Entertainment programming.
  • Experience evaluating, negotiating, and activating media partnerships, sponsorships, and custom content opportunities.
  • Strong presentation skills and the ability to confidently communicate recommendations and POVs to clients and senior stakeholders.
  • Proven experience managing and developing a team, with the ability to provide clear direction, coaching, and mentorship.
  • Strong partner management and negotiation skills, with experience working directly with networks, publishers, platforms, and other media partners.
  • Proficiency in DDS and Prisma, with a strong understanding of media investment, budgeting, and financial processes.
  • Experience managing partner-level media budgets and ensuring investments are accurately negotiated, tracked, and delivered.
  • Experience with DSPs and programmatic video is a plus.
  • A strong understanding of the Sports and Entertainment media landscape and an ability to identify emerging opportunities and cultural moments.

Preferred

  • Experience with DSPs and programmatic video is a plus.
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Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996
Calgary, Alberta, CAN
1.8K employees (728 in marketing)
43% recommend to a friend
44% CEO approval

Salaries

Posted range

$120K/yr – $150K/yr

Taken straight from the job posting.

Media Buying median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 110 salaries.

See all Critical Mass salaries

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Associate Media Director, Investment

Critical Mass · New York City, NY · Hybrid