Associate Media Director, Health Media

Responsibilities

• Act as key point of contact for overall health/pharmaceutical media investments business and strategy development
• Own client relationships as a main point of contact with accounts you are assigned to and provide in depth media planning and strategy to each account
• Expand and grow the Health Media offering at Havas Edge; identify and develop the optimal strategic and tactical performance campaign approach within channel (Display, Mobile, programmatic, etc.) and for cross channel development
• Develop and present client-facing Health Media plans and strategy presentations
• Develop guidelines and strategies that can apply across the business and to individual campaigns as they are planned in partnership with Strategy and Comms
• Oversee all media campaigns from concept to completion, ensuring campaigns are executed with excellence and media plans stay within budget
• Maintain quality control while ensuring projects and campaigns are produced completely, correctly, accurately, and efficiently for clients
• Identify and capitalize on trends through partnership with Client Service, Analytics and other Media leads to apply broader brand learnings, as relevant
• Partner with key media partners to develop unique opportunities and/or identify key initiatives for potential programs
• Be accountable for accuracy, media intelligence and thought leadership (syndicated insights, RFPs, etc.)

Requirements

• You have a minimum 6-7 years’ experience in the digital media space
• You have a minimum 3-4 years of hands-on experience in media planning and media buying, specifically in an agency environment
• 2-3 years minimum at a healthcare or pharma focused agency
• You have prior experience in multichannel campaigns management (Display, Mobile, Programmatic, etc.)
• You have experience within Ad Exchange platforms (i.e., Google, Facebook, etc.)
• You are proficient with any of the following tools: AdServer, Prisma, Nielsen, @Plan, AdRelevance, Google Analytics, Datorama and other related software
• You have a solid understanding of media research and how to leverage data
• You have demonstrated success in "owning" high-quality campaigns that have provided measurable and meaningful results
• You understand the elements of strategic marketing performance planning and can actively participate to deliver against it
• You are familiar with the principles of marketing and advertising, media concepts and terms, creative, and budget requirements

Preferred

• Bachelor’s Degree in Marketing, Advertising, or related field of study

Benefits

• We offer a competitive salary, comprehensive benefits package, 401(k) match, and more!