Responsibilities

• The Paid Social Associate Director is responsible for leading a team of Paid Social specialists for a client or group of brands.
• Overseeing the planning, development and management of paid social strategy and campaigns across assigned brands/clients.
• They will work closely with the media and platform activation teams to maintain campaign quality, and drive performance against client goals.
• The Associate Director will be accountable for ensuring strong vendor partner relationships and communicating platform changes and best practices to clients.
• They will assist in staffing, revenue projections, Points-of-View, and process development.
• Knowledge: Strong understanding of the digital landscape; Strong knowledge of all media functions (digital & offline Media, technology, and analytics); Extensive knowledge of the role of social as part of a holistic media plan including strengths and weaknesses of a variety of media channels; Expert knowledge of social media landscape and new and evolving product offerings; Expert-level understanding of Excel (Vlookup, Pivot Table, chart building) and PowerPoint functions; Mastery of native social buying platforms; Mastery of Meta Pixel and other technical paid social platform solutions; Stays on the forefront of paid social product offerings, vets and oversees implementation as appropriate; Understands and manages scope of work and flags scope creep on assigned accounts; Ability to proactively solve problems, improve processes, and create operational efficiencies; Provides consistent team leadership, driving team education and goals-setting; Key point of contact and primary social escalation point for the assigned client(s); Ability to translate and communicate campaign success to clients.

Requirements

• Exhibits integrity and trust
• Adherence to agency procedures and processes
• 7 years biddable paid social media campaign management experience
• Experience in managing a team

Preferred

• Meta Blueprint Certification desired
• Healthcare industry knowledge a plus

Benefits

• Medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.