Responsibilities

• Drive the media planning process, ensuring alignment with strategic objectives.
• Oversee media strategy development, including channel mix recommendations and budget allocation.
• Provide initial perspectives on media strategies and approaches.
• Manage multiple accounts, transitioning seamlessly between them.
• Represent the interests of cross-functional teams in client and agency partner meetings.
• Push for continuous improvement of self, team, and client deliverables.
• Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
• Contribute to new business and organic growth efforts.
• Serve as a primary point of contact for day-to-day client communications.
• Build strong relationships with clients, demonstrating an understanding of their business priorities.

Requirements

• 5+ years media planning experience.
• 2+ years management experience
• 1+year Cross-channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market
• 2+ years: HCP/Pharma media planning and media strategy experience
• Familiarity with standard media research and planning tools (e.g mediaocean)

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.