Responsibilities

• Develop and execute holistic media strategies; lead team in paid media development, execution, and innovation
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
• Directly manage effective, measurable, and successful ad campaigns.
• Ensure consistency and quality of campaigns.
• Communicate ad performance to clients and account teams effectively, translating the advertising alphabet soup into actionable insights.
• Identify incremental opportunities that align with client objectives and drive organic agency growth
• Supervise, train, and develop skills of junior staff by managing workload, delegating responsibilities, and checking work for accuracy
• Works with media director to ensure Media offering is cutting-edge and leading in the mid-size agency category (media tool certifications, build case studies, contribute to industry articles)
• Advances best practices of agency process, values, and principles
• Partners with internal departments to collaborate, build relationships, share learnings for improved output and workflow

Requirements

• 10+ years of media planning/buying experience
• Deep experience planning traditional media including, Local & National TV, Out of home and print
• Strong attention to detail
• Strong analytical skills, expertise in reading analyzing and interpreting data
• Deep knowledge of essential platforms, including: Campaign Manager 360, MRI, Google Analytics. Ability to understand measurement & reporting platform nuances
• Working knowledge across key media platforms channels (Facebook, Instagram, TikTok, X, Snap, Pinterest, YouTube/Google suite) as well as new and emerging platforms
• Possess the ability to see the big picture and long-term benefits in addition to short-term results
• Reliably maintain and meet client deadlines
• Work as a team player with employees at all level
• Proven ability to lead people (mentoring and developing) and projects

Preferred

• Tourism & Lottery Experience a plus