Associate Media Director, Account Strategy

USA (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 5 months ago

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Job Summary

This role leads media planning across linear TV, CTV, and digital, owning strategy, budget, and optimization insights. It requires 6–8 years of agency planning experience with linear TV and CTV, strong analytical and multi-workstream management skills. A bonus is upper-funnel video investment expertise.

Job Description

Responsibilities

  • Lead development of media plans across linear TV, direct CTV, and digital channels
  • Own strategic rationale, budget allocation, channel mix, and flowchart management
  • Apply Nielsen currency, reach/frequency modeling, and upfront/scatter expertise
  • Translate performance data into clear optimization insights
  • Serve as a key client contact and collaborate across internal teams
  • Mentor junior planners and uphold high planning standards

Requirements

  • 6–8 years of agency media planning experience
  • Deep working knowledge of linear TV planning (network, cable, local broadcast)
  • Experience with CTV/streaming and full-funnel strategy
  • Strong analytical, presentation, and organizational skills
  • Comfort managing multiple workstreams in a fast-paced environment

Preferred

  • Upper-funnel video investment expertise
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Mediassociates

Mediassociates is a leading independent media planning, buying and analytics agency. Our unique Precision Branding approach goes beyond traditional media planning by using data and analytics to help marketers better predict, measure, and optimize business outcomes. We work with clients such as NJM Insurance, University of Phoenix, Mount Sinai Health System, Fannie Mae, DXL Men's Big and Talll shops, and are proud to be recognized as an AdAge "Best Places to Work" and one of Adweek's "Fastest Growing Agencies". Mediassociates is a member of Worldwide Partners, the leading global network of the top independent marketing services agencies in the world with over 80 agencies in 40 countries.

Founded in 1996
New York Metropolitan Area, Pennsylvania, US
128 employees (46 in marketing)

Traffic Signals

Monthly Visitors
932
Traffic Source Mix
Search
26%
Direct
19.6%
Referral
41.8%
Social
11.5%
Paid
1.1%

Headcount Trend

Current headcount: ~116

Marketing Team

Marketing Team Size
42 (36% of company)
Median Career Experience
9 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
4