Marketing Manager
Wildix
USA (Remote)
$75K/yr - $88K/yrIn-houseContractMid level5+ years exp.
7 hrs ago
Associate Marketing Manager (Remote) US
California, MO (Remote)
$52K/yr – $83K/yrMid LevelFull time
Posted 7 days ago
Job Summary
Own end-to-end marketing strategy development and cross-functional execution, aligning plans with goals, analyzing market trends, and implementing innovative campaigns.
- Lead cross-functional marketing initiatives
- Drive market analysis and campaign optimization
Job Description
Responsibilities
- Develop and implement marketing plans that align with Cengage's goals
- Collaborate with cross-functional teams to deliver results through alignment
- Analyze market trends and determine strategic opportunities
- Implement and manage innovative marketing strategies
- Support internal and external communications through technology
- Provide effective support to the marketing team to help achieve objectives
Requirements
- BS or BA in Marketing, Communications, Business, or a related field
- Ability to effectively manage multiple priorities
- Proficiency in market analysis and strategy development
- Self-motivated with a strong focus on responsiveness
- Highly organized with attention to detail
- Outstanding written, verbal, and presentation skills
- Positive, collaborative approach with strong interpersonal skills
- Passion for digital education and positive customer outcomes
- Experience with B2B and B2C marketing
- Ability to lead cross-functional or group projects
Preferred
- Multiple years of experience in marketing roles
- Practical experience with eCommerce and online customer acquisition strategies
- Proficiency with Salesforce Pardot, Amplitude, Google Analytics, and WordPress
- Proficiency with Adobe Creative Suite and email service platforms
- Proficiency in Microsoft Office Suite
- Knowledge of government education funding
- Experience delivering campaigns across a variety of marketing channels
- Experience using AI tools to support marketing and other professional functions
- Channel marketing experience
- Product marketing experience
Cengage Group
3.7 Glassdoor
With more than 100 years serving learners, Cengage Group is a global edtech company that enables student choice. No matter how, where, when or why someone wants to learn, our portfolio of education businesses supports all students, from middle school through graduate school and skills education, with quality content and technology. Collectively, our three business units – Cengage Academic, Cengage Work and Cengage Select – help millions of students each year in more than 125 countries achieve their education and career goals and lead choice-filled lives.
Founded in 1903
Boston, Massachusetts, USA
4.4K employees (888 in marketing)
65% recommend to a friend
71% CEO approval
Salaries
Posted range
$52K/yr – $83K/yr
Taken straight from the job posting.
The middle of this range ($68K) is 23% below the median base salary for Marketing Manager roles in the United States ($88K).
Marketing Manager median pay in the United States
Most pay falls between $75K and $105K. Based on 1,169 salaries.
Marketing Team
Marketing Team Size
782 (18% of company)
Median Career Experience
15.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
8
People
HR / Recruitment
Marketing Leadership
Jason Ediger
Chief Marketing Officer
At the company for 1 year 1 month
Zack Alves
Vice President, Marketing Operations
At the company for 6 months
Stephanie Fisher
Head of Marketing, Infosec
At the company for 1 year 5 months
Stephanie Sklanka
Director, Demand, Faculty Marketing Programs
At the company for 7 years 7 months
Funding
Total Funding
$500M
Last Raise
$500M
Private Equity, 3 years ago
Funding History
- Jun 2023Private Equity • $500M
Traffic Signals
Monthly Visitors
62.5K
Traffic Source Mix
Search
34%
Direct
38.4%
Referral
25.9%
Social
1%
Paid
0.5%
Headcount Trend
Current headcount: ~4.4K
News about Cengage Group
Links
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