Responsibilities
- Manage the execution of marketing initiatives across National Accounts, including new product launches, promotional programs, and retailer-specific campaigns, ensuring alignment with account strategies and timelines.
- Support the successful commercialization of new products and retail launches by coordinating cross-functional teams, managing deliverables, and ensuring retailer readiness across all marketing touchpoints.
- Develop and support materials that enable National Account Sales teams, including retailer presentations, recaps, and executional tools that align marketing programs with sales priorities.
- Coordinate the development and deployment of in-store and digital assets—including POS, signage, and eCommerce content—ensuring accuracy, consistency, and alignment with retailer requirements.
- Maintain National Account marketing calendars, tracking key activations, promotional periods, and launch timelines to ensure cross-functional alignment and execution readiness.
- Coordinate timelines, approvals, and deliverables across multiple concurrent initiatives, ensuring stakeholders remain aligned and programs are executed efficiently from concept through launch.