Chief Marketing Officer

Miami Lakes, FL (Remote)

$180K/yr – $200K/yrSenior LevelFull time

Posted 1 day ago

Job Description

Responsibilities

  • Marketing Strategy and Growth Leadership
  • - Develop and execute a comprehensive marketing strategy that drives revenue growth, brand awareness, client acquisition, and market expansion.
  • - Align marketing initiatives with the firm's mission, values, and long-term growth objectives.
  • - Create scalable marketing programs and infrastructure that support continued geographic and organizational expansion.
  • - Identify new opportunities for market penetration, audience growth, and client acquisition.
  • Team Leadership and Development
  • - Lead, mentor, and develop a marketing organization of 15 or more professionals across Social Media, Digital Marketing, Paid Media, Traditional Advertising, Creative Services, and Content Marketing.
  • - Build a high-performance culture focused on accountability, innovation, measurable results, and continuous improvement.
  • - Recruit, develop, and retain top marketing talent while creating opportunities for internal advancement.
  • Full-Funnel Marketing Execution

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field
  • Ten or more years of marketing leadership experience
  • Senior marketing leadership experience as a Chief Marketing Officer, Senior Vice President of Marketing, Vice President of Marketing, or comparable executive-level marketing leader
  • Experience leading and managing teams of at least 15 professionals
  • Minimum of two continuous years of leadership within a single senior-level marketing position
  • Demonstrated success developing marketing strategies that contributed to significant organizational and revenue growth
  • Experience managing sophisticated multi-channel marketing programs and significant marketing budgets
  • Strong proficiency with Salesforce, CallRail, Google Advertising, Meta Advertising Platforms, TikTok Advertising, Local Services Ads, YouTube Advertising, SEMrush, and Google Analytics
  • Bilingual proficiency in English and Spanish
  • Experience supporting geographic expansion and new-market launches

Preferred

  • Master of Business Administration
  • Experience serving bilingual and bicultural markets
  • Experience within legal services, healthcare, insurance, financial services, or another regulated industry
  • Experience leading marketing efforts for faith-based, mission-driven, or values-driven organizations
  • Deep understanding of Hispanic, immigrant, and underserved communities
  • Experience working with celebrity endorsements, influencers, and community partnerships
  • Experience creating and managing video testimonial campaigns, radio advertising campaigns, multi-channel social media campaigns, and community-based marketing initiatives
  • Passion for mission-driven growth and community impact

Benefits

  • Medical, dental, and vision
  • Hospital plans
  • 401(k) Retirement Plan with pre-tax and Roth post-tax contributions available
  • Company-paid Basic Life and AD&D Insurance
  • Voluntary Life and AD&D Insurance for employees and dependents
  • Company-paid short-term and long-term disability
  • Health and Dependent Care Spending Accounts (HSA & DCFSA)
  • Employee Assistance Program
  • Tuition Assistance
  • Professional development and continuing education support
The Ward Law Group, PL logo

The Ward Law Group, PL

Our mission is to be the leading family-owned personal injury law firm dedicated to serving the Spanish-speaking community. We strive to deliver exceptional client service while upholding the highest standards of professionalism and ethics.

Founded in 2012
Hialeah, Florida, USA
120 employees (9 in marketing)

Salaries

Posted range

$180K/yr – $200K/yr

Taken straight from the job posting.

See all The Ward Law Group, PL salaries

Marketing Team

Marketing Team Size
7 (6% of company)
Median Tenure
0.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
9.6K
Monthly Google Ads Budget
$69.1K
Traffic Source Mix
Search
30.6%
Direct
45.3%
Referral
6.9%
Social
15.6%
Paid
1.5%

Headcount Trend

Current headcount: ~120
The Ward Law Group, PL logo

Chief Marketing Officer

The Ward Law Group, PL · Miami Lakes, FL · Remote