Company overview

Nulo stands at the forefront of pet nutrition, dedicated to providing foods that fuel a healthy lifestyle for pets and their parents. Recognizing the powerful bond between humans and pets, Nulo's mission is to enhance the lives of dogs and cats through proper nutrition, providing them with the fuel they need to live full, vibrant lives. Nulo was created when founder, Michael Landa, noticed a nationwide escalation in overweight pets and unhealthy lifestyles. Landa, a seasoned pet care and pet education professional, and former All-American swimmer, worked hand-in-hand with leading scientists to develop Nulo’s nutritional platform and grain-free formulas – all with high animal-based proteins, low glycemic ingredients and a patented probiotic. To learn more about Nulo – and to hear from world-class, pet-loving athletes on why Nulo is the fuel they choose for their pets – visit us online at nulo.com.
Founded in 2009
Austin, Texas, USA
156 employees (16 in marketing)
72% recommend to a friend
70% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount -10.3% year over year

Funding

Total funding

$37.9M

Last raise

$28.4M

Series Unknown, 8 years ago

Funding history

Jun 2018

Venture Round Nulo Pet Food · $28.4M

Jun 2018

Corporate Round Nulo Pet Food

Nov 2017

Series C Nulo Pet Food

Apr 2016

Venture Round Nulo Pet Food · $9.5M

Audience

Monthly website visitors
54.9K
Month over month+2.1%
Quarter over quarter-7.5%
Top sourceSearch (51.8%)
Ad budget per month$46.6K
Average search rank40.3
Traffic source mix
Search
51.8%
Direct
39.2%
Referral
4.7%
Paid referral
2.3%
Social
1.8%

LinkedIn followers

Follower count and growth

Total followers

16.2K

12-mo growth

+31.4%

Monthly growth

+3.9%

News

Links