Associate Brand Manger at Nulo Pet Food | Austin, TX

Nulo Pet Food

Associate Brand Manger

Austin, TX (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end product marketing programs for a pet-food brand, coordinating launches, storytelling, and cross-functional commercialization to boost consumer consideration and retail activation.

Own end-to-end product marketing programs from concept to market activation.
Must-have: 2+ years in brand management or new product development in CPG/pet products.
Strong cross-functional collaboration and ability to manage timelines across marketing, sales, and packaging teams.

Job Description

Responsibilities

Product Marketing Program Execution: Manage execution of product-focused marketing initiatives designed to drive consumer consideration and retail conversion, including consumer sampling programs, user-generated content programs, Amazon influencer partnerships, and digital product storytelling.
Sales Enablement & Product Storytelling : Develop and maintain product marketing materials that support retail partners and the field sales team, including sell sheets, product guides, launch toolkits, and training materials that clearly communicate product benefits and differentiation.
Product Content & Asset Development: Coordinate the creation and maintenance of product content and assets across packaging, digital channels, and eCommerce platforms to ensure consistent and compelling product representation across all consumer touchpoints.
Innovation Commercialization : Support the commercialization of product innovation, line extensions, and packaging modernization initiatives by coordinating cross-functional teams and managing timelines required to bring products successfully to market.
Product Performance & Market Insights : Monitor product performance and category trends using syndicated and internal data to support decision-making and identify opportunities to improve marketing effectiveness.
Portfolio & Competitive Monitoring : Track competitive activity and category trends to support the development of tools that help internal teams communicate product advantages more effectively.
Project Management: Coordinate timelines, deliverables, and cross-functional workstreams that support product launches, portfolio updates, and marketing initiatives. Ensure projects remain on schedule and stakeholders stay aligned from concept through market activation.

Requirements

Bachelor’s degree in marketing, Advertising, or related field
2+ years in brand management or new product development, preferably within pet food or CPG
Quantitative and analytical skills required. Ideally, experience working with syndicated data like Nielsen
Strong communication and interpersonal skills required
High proficiency with Excel, PowerPoint, and Word
Travel up to 15% of the time
In-person meetings at the discretion of the team lead and business needs

Preferred

Salsify data management experience is a plus

Benefits

An incredibly passionate and driven team surrounding you
Health Insurance (medical/dental/vision)
Three weeks’ vacation
401k plan
20% remote work (Fridays)
Dogs welcome in the office

Nulo Pet Food

3.9 Glassdoor

Nulo stands at the forefront of pet nutrition, dedicated to providing foods that fuel a healthy lifestyle for pets and their parents. Recognizing the powerful bond between humans and pets, Nulo's mission is to enhance the lives of dogs and cats through proper nutrition, providing them with the fuel they need to live full, vibrant lives. Nulo was created when founder, Michael Landa, noticed a nationwide escalation in overweight pets and unhealthy lifestyles. Landa, a seasoned pet care and pet education professional, and former All-American swimmer, worked hand-in-hand with leading scientists to develop Nulo’s nutritional platform and grain-free formulas – all with high animal-based proteins, low glycemic ingredients and a patented probiotic. To learn more about Nulo – and to hear from world-class, pet-loving athletes on why Nulo is the fuel they choose for their pets – visit us online at nulo.com.

Founded in 2009

Austin, Texas, USA

156 employees (16 in marketing)

nulo.com

72% recommend to a friend

80% CEO approval