Associate Marketing Manager, Email and Digital Channels

New York City, NY (On-site)

$97K/yr – $138K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own email channel strategy and execution end to end, including SFMC journeys, governance, testing, and cross-channel collaboration to keep campaigns aligned and efficient.

Email Channel Ownership: Define and optimize the end-to-end email program from planning through reporting.
SFMC Journeys & Testing: Design journeys, run A/B tests, and apply learnings to improve results.
Governance & Collaboration: Maintain SFMC hygiene, manage data, and backstop other channels with channel-savvy governance and cross-functional support.

Job Description

Email Channel Ownership: Serve as the primary owner and subject matter expert for the email marketing channel, managing all aspects of strategy, execution, and optimization
Email Channel Ownership: Manage end-to-end email execution leveraging email best practices, from planning and coding to testing, deployment, and performance reporting
Email Channel Ownership: Oversee email calendar and distribution lists to strategically manage message frequency, audience saturation, and prioritization
Email Channel Ownership: Develop and drive the strategy for journey building within Salesforce Marketing Cloud, designing and optimizing journeys that support campaign goals and audience engagement
Email Channel Ownership: Lead the A/B testing strategy for email, including test design, analysis, and application of learnings to continuously improve performance across subject lines, content, design, and send parameters
Email Channel Ownership: Own the hygiene and governance of the SFMC environment, including Data Extension and list management, suppression lists, sender reputation monitoring, and overall platform health
Email Channel Ownership: Act as the internal point of contact for email platform administration: onboard and guide new users, engage with vendor support to troubleshoot issues, manage processes consistently, and monitor overall usage
Cross-Channel Support & Business Continuity: Partner closely with creative services to develop and maintain email templates and emails within SFMC, ensuring branding consistency, and bring hands-on SFMC build capability to support efficient execution and team capacity
Cross-Channel Support & Business Continuity: Proactively identify and implement improvements to email processes, workflows, and governance to drive efficiency and effectiveness

Requirements: Preferred Qualifications: Bachelor's degree with a concentration in Marketing, Business Administration, or Communications preferred, or equivalent experience required; Minimum 5 years of experience in a marketing-related discipline, either in a corporate or agency environment; Demonstrated experience as a channel owner or primary lead for email marketing or a comparable digital channel; Strong understanding of responsive email design and programming concepts; Working knowledge of HTML & CSS required for email coding and troubleshooting; Salesforce Marketing Cloud experience required, including demonstrated experience with journey building, A/B testing, and platform administration; Demonstrated ability to analyze channel performance data, draw insights, and translate findings into actionable recommendations; Insurance industry experience preferred; Strong foundation in marketing principles, practices, and analysis; Strong project management, communication, analytical, collaboration, and presentation skills; Enthusiastic and self-motivated with a desire to learn new tools and technologies; Ability to work in a fast-paced environment and manage multiple priorities with strong attention to detail; Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team performance; Actively seeks to expand marketing and insurance knowledge and integrate insights into recommendations and strategies; Identifies opportunities to participate in education, development, growth, and exposure to build general marketing knowledge and email / digital channel excellence;
Requirements: Qualifications: Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required; Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization; Requires advanced knowledge of marketing communications principles and practices; Experience working with and/or managing outside agencies; Strong oral and written communication skills required; Ability to work in a fast-paced environment and work on multiple priorities; Strong knowledge of relevant technologies; Strong organizational, coordination, project management, and analytical skills; Strong presentation skills required; Budget management and project management experience preferred; Ability to effectively interact with all levels of the organization; Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance; Demonstrates understanding of insurance industry, products, services, and trends; Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization

Liberty Mutual Insurance

At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow. In business since 1912, and headquartered in Boston, today we are the eighth largest global property and casualty insurer based on 2023 gross written premium. We also rank 87th on the Fortune 100 list of largest corporations in the US based on 2023 revenue. As of December 31, 2023, we had $49.4 billion in annual consolidated revenue. We employ over 40,000 people in 29 countries and economies around the world. We offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property. For more information, visit www.libertymutualinsurance.com.

Founded in 1912

Boston, MA, US

37K employees (655 in marketing)

www.libertymutualgroup.com