Associate Marketing Manager

Responsibilities

• Campaign & Program Management: Develop and manage marketing campaigns and programs from initial business need through execution, using customer, sales, program, and market insights to define the opportunity, develop campaign plans , determine the marketing approach, and establish measures of success.
• Campaign, Creative & Asset Development: Translate business needs, product opportunities, and customer insights into clear campaign plans and creative briefs that define objectives, audiences, positioning, messaging, channels, deliverables, and desired outcomes. Lead concepts through development and execution by partnering with subject matter experts, creative teams, agencies, production partners, and vendors across digital and print, while supporting the effective organization and use of marketing content and asset libraries.
• Product & Customer Marketing: Develop a working understanding of products, categories, programs, technical information, competitive considerations, and customer needs and translate that knowledge into relevant customer value propositions, positioning, messaging, and marketing solutions.
• Sales & Customer Enablement: Translate marketing programs and campaigns into practical communications, tools, resources, and materials that enable customer-facing teams to engage customers, communicate value, and support program adoption. Work collaboratively with field sales team.
• Cross-Functional Leadership & Execution: Build productive relationships across a broad range of internal teams, channel partners, agencies, and vendors. Use influence, collaboration, sound judgment, and diplomacy to establish alignment, advocate for priorities, navigate competing demands, resolve barriers, and drive initiatives through successful completion.

Requirements

• Strong marketing acumen with demonstrated experience developing and executing integrated marketing campaigns and programs from concept through measurement.
• Broad understanding of omnichannel marketing, creative and production processes, digital content, websites, print, photography, video, and marketing asset management.
• Ability to quickly learn and understand products, categories, programs, customer needs, and technical information.
• Ability to translate that knowledge into relevant strategy, positioning, messaging, and customer-facing marketing.
• Strong creative and communication capabilities, including experience developing campaign plans, creative briefs, messaging, content, and creative direction across traditional and digital channels.
• Strong analytical and problem-solving skills with the ability to use customer, business, and marketing insights to identify opportunities, inform campaign development, evaluate performance, and recommend improvements.
• Excellent written, verbal, and presentation skills with the ability to communicate complex information clearly and develop compelling customer-facing marketing.
• Ability to influence without direct authority, build alignment, navigate competing priorities, and advance work through collaboration, sound judgment, and diplomacy.

Preferred

• Experience with co-op, franchise, or distributed marketing programs preferred.

Benefits

• We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits