Responsibilities

• Interpreting business requirements to develop business rule logic within Pega to create targeted marketing campaigns Provide consultation with business partners across Product and Marketing Perform quality control checks on developed logic Coordinate across business and technology teams Manage multiple projects and meet target deadlines Assisting lower level analysts Enables coordinated planning, execution, and oversight across defined functional areas to support marketing objectives. Functional scope may include strategy, planning, and change enablement; governance, risk, and control management; and channel activation. Provides structure, alignment, and direction that allow teams to operate efficiently, consistently, and in compliance with business and risk expectations. Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working. Partners across Marketing to evaluate and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution. Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution. Develops deep enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization. Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework. Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability. Participates in planning, coordinating, and scheduling marketing enablement activities across Marketing teams. Executes and delivers complex marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management. Independently executes and delivers marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes. Reinforces a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels. Across all functional areas, serves as a knowledgeable resource for cross‑functional coordination, decision support, and continuous improvement initiatives. Applies deep marketing enablement expertise and a continuous improvement mindset to help marketing teams effectively leverage processes, governance routines, platforms, and tools in support of business outcomes. Fosters a culture of accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, governance, and activation activities. Supports Business Owners in managing marketing technology platforms and contributes to coordination with Product Owners and Technology partners.

Requirements

• Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Education Bachelors
• Certifications No Required Certification(s)
• Licenses No Required License(s)

Preferred

• Experience with customer decisioning software such as Pega Customer Decision Hub (CDH) Pega Decisioning Consultant certification HTML coding proficiency SQL knowledge Understanding of a Test/QA/Production environment structure Interest in Marketing Technology Strong communication and problem solving skills

Benefits

• Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.