Associate Marketing Brand Manager – Booker, My Favorite Neighbor, Harvey & Harriet, Sea Smoke

Responsibilities

• Assist in the development and implementation of short and long-term marketing objectives and strategies. Lead the development and execution of brand plans and tactics to deliver against agreed upon brand, business and financial goals.
• Assist Brand Manager and Consumer Insights team in the development of brand strategy, consumer segmentation, targeting and positioning of brand and consumer targets. Ensures appropriate qualitative and quantitative research is conducted to ensure overall brand success.
• Participate in the creative development process and execution of all national and local advertising campaigns. Assists in the development of TV, radio, print, outdoor, trade and alternative media advertising.
• Lead day-to-day brand budget management including PO and invoice processing for assigned projects and ensures financial responsibility within budgetary parameters. Responsible for maintaining budgets and forecasts monthly. Collaborates with Finance to ensure forecast accuracy and balance expenditures against volume and profitability expectations.
• Lead brand business analysis with the Business Analysis Team. Continuously monitor business and health performance to ensure brand is tracking against goals. Responsible for using and understanding internal and external data resources to identify issues and opportunities to drive both brand development and volume performance.
• Work with the Business Analysis and Finance team to measure and analyze sales impact, wholesaler execution and the profitability/ROI of marketing expenditures.
• Assist Brand Manager and Media Planning team in the development of all media plans and initiatives, both on national and regional/local levels.
• Assist Brand Manager in working with the Retail/Trade Marketing team to develop brand promotions, providing direction and evaluating options. Help to direct the development of all national and local consumer promotion programming at retail.
• Assist in the development of both Permanent and Non-permanent Point-Of-Sale Programs as well as any premium and/or ancillary brand identified programs and materials.
• Assist the Brand Manager in the identification and development of assigned event marketing programming, which include sponsored events, charitable donations, trade related functions, etc.

Requirements

• Bachelor's degree in relevant field (Marketing, Business, Management, etc.).
• Progressive experience in the CPG industry with at least 3 to 5 years of brand management experience, or 1 to 2 years of brand management experience and an MBA.
• Exposure to the beverage industry a plus
• Professional maturity, exceptional organization and project management skills
• Strong writing, presentation and verbal communication skills
• Strong commercial and financial acumen, with experience working with P&L's
• Demonstrated skill in building and leading strong cross-functional teams; proven experience managing multi-agency partners
• Demonstrates a genuine desire and passion for the alcohol industry

Benefits

• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.