Associate Manager, Upstream Marketing (Irvine, CA) Johnson and Johnson MedTech, Electrophysiology

Responsibilities

• Strategic support for upstream planning
• Support development and execution of upstream strategy for PFA technologies, aligned to clinical trends, unmet needs, and adoption dynamics.
• Contribute to global market models, therapy adoption curves, and medium‑ to long‑range forecasts for PFA treatment pathways.
• Customer insights & voice of customer
• Design and execute VOC and insight activities (interviews, ethnography, JTBD workshops, segmentation) for target customers and care settings.
• Synthesize qualitative and quantitative insights into actionable recommendations for product concepts and priorities.
• Product definition & early pipeline work
• Draft and maintain components of Marketing Requirement Documents (MRDs) and user needs for new PFA technologies, catheters, generators, and integrated EP solutions.
• Support R&D during concept exploration, feasibility assessments, and trade‑off analyses.
• Contribute to value proposition development and build sections of business cases and pricing inputs.

Requirements

• Bachelor’s degree in engineering, life sciences, biomedical sciences, marketing, or related field.
• 3–5 years’ experience in medical devices or related healthcare industry.
• Practical understanding of clinical environments- ideally electrophysiology, AF therapy, interventional cardiology, or other high‑acuity specialties.
• Demonstrated ability to run customer interviews, synthesize insights, and translate them into product requirements.
• Solid analytical skills and experience contributing to market models, forecasts, or basic business case development.
• Strong cross‑functional collaboration and communication skills; ability to influence peers and senior stakeholders.

Preferred

• MBA or relevant advanced degree.
• Experience in upstream/strategic marketing, product management, or early-stage product development.
• Familiarity with PFA technologies, EP lab workflows, mapping platforms, or catheter‑based energy delivery systems.
• Experience supporting global product initiatives or engaging with international markets.
• Comfortable working in ambiguity and contributing to clarity in early‑stage innovation programs.

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year
• For additional general information on Company benefits, please go to: https://www.careers.jnj.com/employee-benefits