Associate Manager, Social Media

Responsibilities

• Own day-to-day social media execution across assigned platforms for Chedraui USA. Drive content performance, engagement, and brand consistency. Partner across Marketing, Merchandising, Operations, Media, and Corporate Communications. Support business goals across awareness, traffic, loyalty, and promotions.
• Execute platform-specific social strategies aligned to brand and business priorities
• Manage daily publishing, engagement, and moderation across owned social channels
• Maintain content calendars tied to promotional, seasonal, and brand moments
• Ensure voice, tone, and visual standards align with brand guidelines
• Brief and guide development of short-form video, static assets, stories, and reels
• Partner with Creative and external vendors on social-first formats
• Support creator and influencer activations in coordination with Corporate Communications
• Write platform-native copy optimized for performance and clarity
• Track organic and paid social performance against KPIs

Requirements

• Bachelor’s degree in marketing, Communications, Advertising, or Business
• Three or more years of professional social media experience
• Experience managing brand social channels for a consumer or retail brand
• Experience working with agencies or external partners