Associate Manager, Segment & Innovation Marketing

Charlotte, NC (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own segment growth by turning customer and market insights into a portfolio strategy, NPD/EPD delivery, and aligned go-to-market plans across regional partners.

  • Growth & portfolio ownership: set priorities, lifecycle recommendations, and margin improvement across the segment.
  • Innovation leadership: manage end-to-end NPD/EPD with RD&E through the stage-gate process in line with business goals.
  • GTM execution: develop value propositions, messaging, briefs, and enable cross-functional training with sales and marketing.

Job Description

Responsibilities

  • Lead the development and delivery of the strategy and growth plan for an assigned segment, ensuring clear innovation priorities in line with wider North American objectives.
  • Build a strong understanding of end-user needs, market trends, competitor activity and commercial performance to identify growth opportunities and where-to-play/how-to-win choices.
  • Lead the end-to-end innovation process for the assigned segment, working closely with RD&E to identify, prioritize, develop and deliver New Product Development (NPD) and Existing Product Development (EPD) projects through the stage-gate process in line with business goals.
  • Develop segment-specific value propositions, messaging and claims for innovation and portfolio priorities in partnership with RD&E, Regulatory, Legal and commercial teams.
  • Own the product portfolio for the assigned segment, including portfolio priorities, lifecycle recommendations, mix optimization and support for margin improvement.
  • Translate segment strategy into strategic campaign briefs, messaging frameworks and marketing materials.
  • Support segment training and capability building across sales, marketing and customer teams to drive understanding and consistent execution.
  • Partner closely with local and regional stakeholders to align segment priorities with commercial needs and market opportunities.
  • Monitor segment performance, track key initiatives and recommend actions to improve growth, portfolio performance and market impact.
  • Working cross functionally throughout the organization

Requirements

  • Bachelor’s degree in Marketing, Business or related field
  • 5+ years of product marketing experience, with expertise in innovation, new product development, and portfolio strategy, and a demonstrated ability to turn customer insights into business-driving solutions.
  • Qualified candidates must be legally authorized to work in the United States without the need for current or future sponsorship for full-time employment
  • Full-time position, regular business hours, Monday-Friday
  • This role is located at the SC Johnson Professional Corporate Office in Charlotte, NC
  • Remote work available once a week after 90-day onboarding period
  • Domestic relocation is not available for this role
  • Travel up to 10%

Preferred

  • Strong technical aptitude: Microsoft Office + Teams + Sharepoint
  • Experience leading innovation and end-to-end NPD/EPD processes within a multi-country or regional environment.
  • Strong analytical skills, with the ability to convert data and insight into clear innovation, portfolio and growth recommendations.
  • Strong communication and stakeholder management skills, with the ability to work effectively across functions and geographies.
  • Good organizational discipline, with the ability to manage multiple priorities and deadlines.
  • Understanding of customer journeys, campaign development principles and digital performance metrics.

Marketing Team

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