Associate Manager, PXM & Digital Shelf

Responsibilities

• Item Setup & Digital Shelf Maintenance
• Complete item setup and attribute data entry in PIM and syndication platforms (e.g., Salsify, Syndigo, IX-ONE, 1WorldSync), ensuring data is complete, correctly formatted, and mapped to the appropriate channels.
• Support new item setup and launch readiness, including but not limited to briefing Above the Fold (ATF) imagery briefs and asset management, informed by competitor insights.
• Monitor PDP content health and accuracy across retailers, including titles, bullets, descriptions, images, attributes, and enhanced A+/BTF content.
• Identify and remediate missing content, incorrect claims, outdated pack/size information, taxonomy errors, broken variations, and suppressed listings.
• Ensure product data and imagery meet retailer-specific requirements and internal brand standards; conduct regular content audits.
• Provide ongoing content optimization recommendations for digital shelf that aligns consumer trends such as AEO/GEO
• Execute content updates and syndication through syndication portals and internal/external endpoints, and partner with account teams on manual content updates.
• Manage content data through the delivery pipeline — from receipt of final art and copy through customer syndication and site troubleshooting — aligned to product go-live timelines.
• Support setup of A+/Enhanced content and own brand store updates in partnership with account teams.

Requirements

• Bachelor’s degree in Marketing, Communications, eCommerce, or a related field (or equivalent experience).
• 1-3+ years in eCommerce, digital merchandising, or product content operations, preferably within CPG.
• Proficiency with spreadsheets (Excel), including working with large data files.
• Hands-on experience with content syndication and PIM platforms; Salsify and Syndigo required. IX-ONE/RIVIR, Nielsen Brandbank, and 1WorldSync preferred.
• Strong communication and collaboration skills across all levels of an organization.
• Ability to work independently as well as collaboratively to support the team’s goals.
• Detail-oriented, process-driven, and deadline-driven in a fast-paced environment.
• Excellent time management and organizational skills; a self-starter with a solid understanding of best practices for managing content data.
• Ability to adapt to the changing needs of a dynamic, growth-oriented business.
• Personal passion for healthy, sustainable brands and values.

Preferred

• Familiarity with SEO/AEO/GEO best practices and digital shelf analytics tools preferred.
• Hands-on experience with content syndication and PIM platforms; Salsify and Syndigo required. IX-ONE/RIVIR, Nielsen Brandbank, and 1WorldSync preferred.
• Experience with retailer portals (Amazon VC/SC, Walmart Supplier One, Target Partners Online) preferred.