Responsibilities

• Support B2B marketing strategies to increase adoption and engagement with new and existing advertising and promotions products
• Help shape the positioning, messaging, naming, and value propositions for ads and promotions products
• Develop and leverage audience insights from research and analytics to inform business and product leadership, influencing the roadmap
• Lead cross-functional teams—including Product Management, Engineering, Communications, Events, Business Strategy, Finance, and Analytics—to deliver marketing programs at scale
• Partner with customer-facing teams and lead scaled marketing initiatives targeting business partners

Requirements

• 2+ years of experience in adtech product marketing or product roles within a corporate, startup, agency, or consultancy environment
• You have a successful track record of go-to-market launches that drive adoption and business impact
• SQL experience preferred
• You are fluent in working with data, such as market/segment sizing, forecasting, and analytics for campaign evaluation

Nice to Have

• You have 2+ years of experience in adtech product marketing or product roles within a corporate, startup, agency, or consultancy environment
• You have experience in the CPG or restaurant industry, either in-house, with an agency, or as a consultant
• You have a successful track record of go-to-market launches that drive adoption and business impact
• You are fluent in working with data, such as market/segment sizing, forecasting, and analytics for campaign evaluation (SQL experience preferred)
• You have extensive experience collaborating with cross-functional partners across Marketing, Product, Sales, and Strategy/Ops to build products or services for business clients