Associate Manager PR - Gap Brand at Gap | New York City, NY | $98K/yr – $127K/yr

Gap

Associate Manager PR - Gap Brand

New York City, NY (On-site)

$98K/yr – $127K/yrMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own earned media storytelling for growth initiatives and key product categories, while shaping brand narratives that connect product, brand and consumer insights.

Earned Media Strategy: Lead storytelling and media outreach to drive business impact across fashion, business, consumer and culture outlets.
Cross-Functional Storytelling: Identify culturally relevant opportunities with product, brand and insights teams to amplify campaigns.
Measurement and Reporting: Oversee press tracking, sentiment and pull-through with agency partners to demonstrate impact.

Job Description

Responsibilities

Support development and execution of integrated PR strategies for brand campaigns, collaborations and cultural moments that drive brand relevance and business impact
Own earned media and storytelling strategies for key business-driving product categories and growth initiatives
Support development of brand narratives, seasonal messaging frameworks and executive communications materials
Develop media briefs, messaging frameworks, interview preparation materials and talking points for executive spokespeople
Secure positive earned coverage across fashion, business, consumer and culture media, including print, digital, broadcast and influencer channels
Drive proactive media outreach, relationship building and identification of new editorial opportunities that support business priorities
Partner with cross-functional teams to identify culturally relevant storytelling opportunities that connect product, brand and consumer insights
Collaborate with media, influencer and talent relations teams to maximize integrated storytelling opportunities and brand visibility
Monitor industry trends, competitive activity and cultural conversations to identify opportunities for the brand to lead relevant discussions
Manage media lists, press tracking, reporting and measurement, including earned media performance, sentiment and message pull-through in partnership with agency teams

Gap

3.7 Glassdoor

In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.So if you have ideas, if you’re talented, if you want to work with phenomenal people, and if you think we should leave the world a little better than we found it, we’d love to meet you.

Founded in 1969

New York, New York, USA

15K employees (1,566 in marketing)

jobs.gapinc.com/gap-home

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87% CEO approval