Associate Manager, Performance & CRM Marketing – OleHenriksen

Responsibilities

• Bringing Campaigns to Life: Help build and launch email, SMS, and paid media campaigns that tell our brand story and get people to actually click, buy, and come back for more.
• Making the Automations Work Their Magic: Keep our triggered flows, abandoned cart sequences, and retention automations humming — tweaking and testing along the way.
• Keeping Us All in Sync: Help manage the CRM and performance marketing calendar so the whole team knows what's launching when (no surprises, just good vibes and good timing).
• Digging Into the Data: Pull reports, track ROAS/LTV, and help turn numbers into real insights — partnering with our Senior Manager to figure out what's working and what to try next.
• Connecting with Retail: Team up with brand and digital partners on campaigns that support big moments — think store locator pushes, local offers, and co-branded promos.
• Owning TikTok Shop CRM: Help execute and QA in-app CRM and shop campaigns so every offer lands exactly right.
• Watching the Trends: Keep an eye on engagement metrics and flag what's heating up or cooling down — you'll be one of the first to spot an opportunity.
• Staying Big-Picture: Understand how your work ladders up to DTC and retail goals, so your campaigns aren't just busy work — they matter.
• Testing Everything: Get curious with A/B tests across creative, audiences, copy, and landing pages. Half the fun is finding out what actually works.
• Sweating the Details (in a good way): Own QA for CRM assets and campaign tracking so everything looks right and works right, every time.

Requirements

• BA degree or equivalent experience
• 3+ years in CRM/email and performance marketing (DTC or retail/wholesale experience is a big plus)
• A knack for turning data into "aha" moments the whole team can use
• Real experience with email/SMS platforms, plus comfort with paid channels like Meta, Search, or Affiliate
• Solid grasp of segmentation, marketing automation tools, and retail marketing tactics
• Comfort analyzing ROAS, CAC, LTV, and engagement metrics — and using them to make smart calls
• Strong organizational and communication skills (you can juggle a lot without dropping the ball)
• A good sense of humor and calm under pressure when things move fast
• A/B testing chops and a feel for landing page/funnel optimization
• A genuinely positive attitude

Benefits

• Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.