Associate Manager, Loyalty and Digital Programs

Irvine, CA (Hybrid)

$109K/yr – $125K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive loyalty program design and management to boost Habit Burger & Grill guest engagement and retention.

  • Own loyalty program structure, KPIs, and cross‑functional project plans.
  • Must-have: 6–8 years in loyalty, CRM, or lifecycle marketing.
  • Standout: End‑to‑end digital initiative leadership with cross‑functional teams.

Job Description

Responsibilities

  • Support Habit’s loyalty strategy development, including program structure, value proposition, and customer experience.
  • Conduct research on customer behavior, competitive programs, and industry trends to inform program design.
  • Define KPIs, success metrics, and a multi‑phase roadmap that aligns with Habit’s broader business goals.
  • Support continuous improvements to enhance customer satisfaction and retention.
  • Lead cross functional digital initiatives that enable loyalty, guest engagement, and broader marketing strategies.
  • Translate marketing and lifecycle goals into clear project plans, timelines, requirements, and measurable outcomes.
  • Coordinate with Marketing, Technology, Operations, Finance, and agency partners to ensure alignment, remove blockers, and deliver projects on time.
  • Manage project workflows and communication, tracking progress, risks, and milestones while driving continuous improvement in processes and tools.

Requirements

  • 6-8 years of experience in customer loyalty, CRM, lifecycle marketing, and/or digital transformation roles
  • 5+ years of experience managing digital programs or projects end-to-end, leveraging cloud-based project management tools (e.g., Monday.com, Asana)
  • Strong understanding of marketing technology ecosystems, including CRM, CDP, marketing orchestration/automation, loyalty platforms, digital ordering, and analytics
  • Highly organized, proactive self-starter with the ability to manage ambiguity, shifting priorities, and complex cross-functional work
  • Comfortable partnering with technical teams while representing marketing, loyalty, and guest experience needs
  • Strong analytical, communication, and organizational skills with a bias toward execution and follow-through
  • Experience in quick service or fast casual restaurants and/or consumer brand eCommerce environments preferred

Preferred

  • Experience supporting or managing loyalty programs and lifecycle-driven initiatives strongly preferred

Benefits

  • Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
  • Onsite childcare through Bright Horizons
  • Onsite dining center and employee lounge
  • Onsite dry cleaning, laundry services, carwash
  • Onsite gym with fitness classes and personal trainer sessions
  • Up to 4 weeks of vacation per year plus holidays and time off for volunteering
  • Generous parental leave for all new parents and adoption assistance program
  • 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
  • Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  • Discounts, free food, swag and… honestly, too many good benefits to name
Pizza Hut logo

Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original® Pan and Original® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Leveraging its global presence, Pizza Hut also works to positively impact restaurant employees, the communities they serve and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging.

Founded in 1958
Plano, Texas, USA
86K employees (1,330 in marketing)

Traffic Signals

Monthly Visitors
12.5M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
47.1%
Direct
48.5%
Referral
3.1%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~86.5K

Marketing Team

Marketing Team Size
683 (1% of company)
Median Career Experience
14.5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Debt Financing, 20 years ago

Funding History

  • Apr 2006
    Debt Financing

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