Responsibilities

• Execute influencer marketing programs aligned to brand awareness, engagement, conversion, and business goals.
• Translate brand objectives, consumer insights, and cultural trends into clear influencer briefs and campaign plans.
• Coordinate timelines, content reviews, product shipments, approvals, posting schedules, and deliverables.
• Connect influencer work with social, PR, media, shopper, and brand marketing activity.
• Contribute timely, brand-right ideas for creator activations.
• Research and recommend creators, culinary voices, lifestyle influencers, experts, tastemakers, and emerging talent that align with brand goals and audience needs.
• Maintain creator lists, influencer databases, campaign trackers, and performance records.
• Support outreach, briefing, negotiation, contracting, and onboarding with agencies, procurement, legal, and internal stakeholders.
• Build positive working relationships with creators, agency partners, and internal teams through clear communication and reliable follow-through.
• Manage day-to-day campaign logistics across multiple influencer programs, keeping budgets, approvals, and deliverables organized.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 4+ years of experience in influencer marketing, social media marketing, creator partnerships, public relations, communications, brand marketing, or a related field.

Preferred

• Experience supporting or executing influencer campaigns, including creator identification, briefing, content review, tracking, and reporting.
• Working knowledge of Instagram, TikTok, YouTube, Pinterest, and emerging creator ecosystems.
• Familiarity with influencer contracts, usage rights, content licensing, and paid creator amplification.
• Strong project management, communication, and stakeholder management skills.
• Data-driven mindset and ability to translate insights into recommendations.
• Experience within CPG.
• Passion for food culture, cooking, meal preparation, snacking trends, entertaining, and consumer food behaviors.
• Experience with CreatorIQ, Aspire IQ, Traackr, or other creator marketing platforms.
• Experience supporting social commerce, shopper marketing, retail media, or e-commerce initiatives.
• Experience with social listening, trend forecasting, audience insights, or competitive benchmarking tools.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.